Designer

Led the design of core gameplay, user experience, progression, and economy systems for an original midcore F2P title, driving the project from concept to published release with validated player engagement results. Designed and executed A/B tests on progression pacing, UX and reward loops, improving day-7 retention by 18% and strengthening mastery and replayability curves. Designed and shipped published Fortnite UEFN content, meeting Epic’s internal production standards and reinforcing onboarding, goal-setting, and early mastery design principles. Partnered across design, analytics, and engineering teams to refine live systems through data-informed iteration, optimizing engagement and player satisfaction. Mentored and upskilled three junior designers, establishing documentation, feedback, and iteration frameworks adopted across the studio. Company Shutdown due to bankruptcy.

Led the design, UX Design, and balancing of new progression systems, live events, and characters for Star Wars: Galaxy of Heroes and Disney Sorcerer’s Arena, driving a 15% increase in player retention and 12% lift in engagement metrics across update cycles. Designed and implemented Guild systems and PvP mechanics that expanded average session time and strengthened community-based retention among top-tier players. Applied player data and A/B testing to refine economy pacing, FTUE, user journey, event rewards, and difficulty curves, improving retention and overall gameplay consistency. Collaborated cross-functionally with PMs, analysts, and art teams to align systems design with player psychology, engagement KPIs, and live-service goals. Mentored junior designers in balancing, documentation, and live-ops pipeline management to support faster iteration and feature scalability.

Designed UX flows, progression systems, and live ops features for Disney Sorcerer’s Arena, contributing to its growth to millions of active players worldwide. Led a UX overhaul (Aug 2020) that improved retention by 14% and boosted re-engagement among dormant players by 22%. Balanced 50+ playable characters and ability kits, refining pacing, progression, and difficulty based on live player data and community insights. Collaborated with analytics and product teams to interpret player behaviour data and optimize engagement loops, event cadence, and progression clarity.

Analyzed 400+ games across mobile, PC, and console to benchmark progression systems, user experience, economy balance, and engagement loops for AAA and F2P titles. Developed internal frameworks to evaluate player retention, progression pacing, and goal-setting systems, later adopted company-wide for client design analysis. Delivered actionable insights that guided design pivots and feature balancing for multiple studios, improving engagement outcomes and player satisfaction rates.