Marketer

- Consulting blockchain and fintech companies on marketing strategies. - Analysis of the market, competitors analysis, customer research. - Developing and executing the marketing strategy, target market identification, creating go-to-market plans and right messages. - Creating tokenomics, comprehensive financial models, and profit forecasts in collaboration with C-level executives. - Participation in the building of the marketing department, setting tasks and monitoring the work of a team of 4+ people. - Marketing budget planning, analysis of the effectiveness of its spending. - Direct impact on the project's business model, revenue. - Creating media plans and forecast key performance indicators (KPIs) - Managing community engagement on Discord, Telegram to support active user participation.

- Repositioned product business model, identified revenue streams and optimized the financial strategy. - Crafted tokenomics with C-levels, enhancing financial planning. - Developed and aligned a project roadmap with strategic goals for clear direction. - Designed and launched Go-to-Market Strategy that grew the product to 180,000+ active users. - Prepared investment materials (pitch deck, financial model, whitepaper and tokenomics) to attract investors. - Established strategic partnerships with market makers, marketing agencies, fundraising firms, advisors, and media. - Managed influencer collaborations and developed community-building initiatives to foster active user participation. Defined, monitored, and analyzed marketing performance metrics, optimizing campaigns based on ROI results.

- Conducted analysis of the company's market position, financial model, and competitor landscape, providing actionable insights for growth. - Created Customer Journey Map, ICP, UVP to align marketing strategies with customer needs. - Developed and implemented a comprehensive marketing strategy, including lead generation scripts and advertising campaigns focused on LinkedIn and Google Ads. - Managed a marketing team (copywriters, WordPress devs, designers, SEO, and lead generation professionals.) - Established and promoted the personal brand of the company's founders, enhancing their industry presence. - Oversaw the creation and publication of case studies, use cases, and technical articles to build credibility and attract clients. - Coordinated activities on review platforms such as Clutch and GoodFirms to enhance the company’s reputation. - Supervised the following processes: - graphics/video creatives creating, - landing pages creating, - creating and implementation of SMM Monthly Plan, SEM optimization and SEO content. - Represented the company at Web3 and blockchain conferences, fostering partnerships and generating leads. - Achieved recognition as a Top 15 Blockchain and Web3 Company in the UK (2023) - Established 10+ strategic partnerships with fundraising companies, Web3 marketing agencies, centralized exchanges (CEX), and other IT firms to expand the company’s network.

- Collaborated with project founders on idea development, storyline creation, and blockchain selection. - Defined utilities for the NFT collections, ensuring clear value propositions for users and investors. - Developed collection economics (free mint/paid/mixed collection) - Calculating PNL, EBITDA, project costs and profit forecasts together with the project's C-level. Determined sale stages, tokens supply and distribution schedules, and rarity structures for NFT collections. - Selected and collaborated with influencers to amplify project visibility and engagement. - Work with Twitter, Discord, Galxe, Guild, Crew 3, etc. - Analyzed marketing campaigns using tools like Dune, Nonfungible, SocialBlade, and internal analytics platforms, such as OpenSea and Gem. - Managed full-cycle NFT product development from concept to market execution.

- Product analysis, calculation of the critical price of the lead Experience in niches: gambling, e-commerce Worked with Tier 1 traffic (ISL, IT, CA, NZ, AU, RO) and CIS markets. - Managed advertising budgets exceeding $25,000/month, achieving efficient spend allocation. - Experience of working with LAL audiences, retargeting Creation of landing pages using Flexbe and Tilda website builders. - Experience with trackers Keitaro, Binom, anti-detect browsers Indigo, Multilogin, Incogniton, spy-services Adheart, Publer, link cloaking Creation of advertising banners in Photoshop, Canva, VN video editor - Choosing the right advertising campaign structure, analysis and scaling of launched campaigns.

- Conducted online meetings with clients to identify needs and break down marketing activities for execution by technical specialists. - Monitored competitors’ activities to identify growth strategies and industry trends. - Coordinated with designers to create effective and visually appealing marketing materials. - Prepared technical tasks for editing and placement of content on websites. - Monitored KPI achievement by marketing specialists (SEO, SMM, PPC) and provided recommendations for optimization. - Established long-term relationships with clients by identifying and addressing their needs effectively.