Social Media Expert

I am an 18-year-old brand and marketing strategist with hands-on experience in building brand identities, digital platforms, and marketing systems that drive recognition, trust, and growth. My work spans brand strategy, visual identity, social media strategy and design, content direction, web design, and video editing, applied across hospitality, wellness, experiential lifestyle brands, aviation, cruise evaluations, and equestrian-related sectors.

I began this path early, driven by a desire to build independence and create work with meaning beyond conventional career frameworks. From a young age, I was drawn to how brands shape perception, influence emotion, and create long-term value. Rather than following a predefined route, I chose to study branding, marketing, and business psychology independently and apply that knowledge directly through real projects. This decision led to the founding of Lazaki—a studio built on the belief that branding and marketing should be intentional, disciplined, and strategically aligned with business goals.

At Lazaki, every project begins with deep understanding of the brand, its audience, and its competitive landscape. I treat branding as a strategic asset, not a visual layer, ensuring that identity, messaging, and marketing execution function as a cohesive system designed for growth and credibility.

A key ongoing engagement is with AQROPA, a European mystery guest evaluation agency for hotels, resorts, cruise lines, and aviation. I developed AQROPA’s complete brand identity and website and later expanded the scope to include full marketing strategy and execution. I manage content strategy, social media presence, and performance tracking across LinkedIn and Instagram, contributing directly to lead generation and client acquisition. This work supported AQROPA in securing collaborations with established hospitality groups such as Aman Resorts and Kempinski Hotels. In parallel, I manage blog content and SEO strategy, positioning the brand as an authority in service quality and experience standards.

Another significant project is Green’s, a healthy lifestyle brand where my role extended beyond brand design into active marketing contribution. I led the brand identity development based on market and audience research and translated it into a cohesive visual system aligned with a Gen Z audience. I contributed to campaign planning, on-set creative direction, behind-the-scenes filming, and content creation for multiple campaigns, including “Limitless” and “Mystery.” Several pieces of content achieved strong organic performance, including nearly 30,000 views on BTS videos, supporting brand recognition and engagement. I also designed supporting marketing materials such as packaging, posters, and menus to ensure consistency across all touchpoints.

I also collaborate with ShangriLux, a design-driven private hospitality experience based near Torino, where I work as the social media marketer. My role focuses on shaping content strategy, digital storytelling, and brand presence to translate physical experience into compelling online communication aligned with the brand’s positioning.

What distinguishes my work is the ability to connect strategy, branding, and marketing execution into a single, coherent system that delivers clarity and measurable results. I am most proud of building a professional practice at a young age, earning trust through disciplined execution, and creating work that supports real business outcomes.