My career represents a deliberate nineteen-year journey through the evolution of digital platforms, from automotive connected services to Web3 infrastructure, culminating in my appointment as Chief Product & Growth Officer at Unicorn Hunters—the first and only time I've held C-suite executive authority. This progression wasn't accidental but architected through a fundamental insight: the companies that win don't just build products or execute marketing—they create self-reinforcing ecosystems where growth is embedded in the product architecture itself.
The thread connecting my journey from Hyundai Motor Group through the cryptocurrency revolution to leading Unicorn Hunters' $3.5 billion ecosystem is consistent: I've always operated as a product owner who understood that sustainable growth emerges from product excellence, not promotional spending. At Hyundai, I discovered that even hardware companies succeed through software thinking when I built connected car platforms that generated €430 million in qualified pipeline. This revelation about digital ecosystems led me naturally to blockchain infrastructure, where I recognized that payment systems and financial platforms represented the next frontier of connected experiences. At Vault.ist, I proved this thesis by architecting products that generated $1.4 billion in trading volume through built-in viral mechanics. At Unicorn Hunters, I achieved the synthesis—becoming Chief Product & Growth Officer to unify product development with growth architecture at unprecedented scale.
Current Advisory Portfolio:
Excellion Finance (Partner, Strategic Advisor): Architecting the transformation from DeFi hedge fund to institutional-grade investment platform. The AI-powered portfolio optimization tools I've conceptualized provide sub-45-second diagnostics, contributing to 23% growth in assets under management.
Quickex (Advisory Board Member): Designing product mechanics for privacy-first exchange operations across 255 countries, driving 533% year-over-year growth through viral product features rather than paid acquisition.
Choise.ai (Strategic Advisor - Return Engagement): Building on my early advisory work, I'm now architecting MetaFi ecosystem products targeting $180 million revenue with one million active users, closing the loop on my Web3 journey from advisor to C-suite executive back to senior strategic counsel.
Experience: 11 years
Yearly salary: $250,000
Hourly rate: $120
Nationality: 🇪🇸 Spain
Residency: 🇫🇷 France
Experience
Partner, Strategic Advisor
Excellion Finance 2023 - 2025
Market-neutral DeFi fund delivering 20-25% APR through delta-neutral strategies across 15+ venues with Sharpe >2.0 for 24 months and zero drawdowns — outperforming Edge Capital ($700M AUM), Nine Blocks ($160M+), and M1 Capital. However: no product bridge to institutional capital. Portfolio diagnostics required 15+ min of manual assembly. Reporting used DeFi-native metrics meaningless to allocators. Single tier ($150K min) excluded the $50-200K segment. No AI, no self-service, no 24/7 monitoring. AI Diagnostic Platform (Excellion AI): Architected AI translating on-chain data into institutional language in real-time. Automated Sharpe ratios (2.14), VaR (95th percentile, 30-day: 1.4%), correlation matrices (BTC: 0.03, S&P: -0.01), and DDQ reports. Reduced portfolio analysis from 15+ min to sub-45 seconds (96%). Supports 90+ chains with MPC custody via Fordefi. AI Concierge: 24/7 natural language queries, automated rebalancing, venue health monitoring across 15+ counterparties, configurable risk alerts. Live dashboard with continuous VaR, counterparty concentration (max 18%), protocol health scoring. MEV Capital ($1.5B TVL) collapsed 80% in Q1 2026 after a depeg — Excellion's diversification and AI alerts prevent this failure category. Three-Tier Architecture: Stable Yield Lite ($50K, 8-12% APR), Pro Yield ($150K, 15-30%), Max/SMA ($1M+, 39%). Success-fee-only vs. 2/20 standard. T+7 liquidity vs. 30-90 day lock-ups. Growth & GTM: 17-touchpoint institutional path. Full education = 240% larger positions. ABM targeting family offices in $350B+ TAM. Banking Trajectory: Fiat on/off-ramp, Visa card, IBAN, MPC custody — AI concierge as intelligence foundation. RESULTS 20-25% APR baseline, 39% Max. Sharpe >2.0 for 24 months. Zero drawdowns. T+7 liquidity. BTC correlation: 0.03. AI Platform: 15+ min → sub-45s (96%). Institutional reporting auto-generated across 90+ chains. +23% AUM. +47% qualified leads. 240% larger positions from education. 7.5× addressable market expansion (3 tiers).
Chief Product & Growth Officer
Unicorn Hunters 2020 - 2025
Five-year arc from concept to $87M ARR: built the entire platform from zero — validating the "investment entertainment" category, launching across 50+ countries, engineering viral growth, and scaling a vertically integrated financial ecosystem. Foundation (2020): Developed AI tokenomics simulator (10,000+ scenarios, <4% variance from actuals). Designed utility token solving 7-10 year liquidity traps. Structured compliant offering across 50+ jurisdictions (SEC, FCA, FINMA). Coined "investment entertainment" category. 120K pre-launch registrations. ARR: $0 → ~$5M. Launch & Scale (2021-2022): Defined 127 user stories for MVP. Led 8-person team building microservices backend, React frontend, PostgreSQL + Redis (10x scale). Atomic design system: 220 Storybook components, -80% deployment time. Celebrity partnerships: Wozniak (Silicon Valley), Montoya (Latin America + motorsport). Ambassador engine: 480 partnerships, CAC $34 vs. $61 benchmark (-44%). 250K verified investors Year 1. $42M GMV. ARR: $5M → $25M. Viral Growth (2022-2023): Built gamified UGC platform (70/30 revenue share, 7-tier achievements). Videos: 200 → 4,000+ (+1,900%). Viral coefficient: 0.4 → 1.28. 340K referred users at $0 CAC, ROI 9.2x. SEO: 92 keywords Google top-3 in 14 months, organic +146%, replacing $2.1M/month paid acquisition entirely. ARR: $25M → $45M. Ecosystem Architecture (2024-2025): Designed 7-layer vertically integrated financial stack: entertainment → marketplace → wallet (40+ currencies) → exchange (multi-provider aggregation) → fiat gateway → Visa card program → 3-tier KYC/AML (SEC Reg D/A+, 50+ frameworks). Deployed Segment CDP + Amplitude replacing 7 tools. Custom 23-touchpoint attribution revealing $1.2M wasted spend. AI Growth Desk: 47 A/B tests vs. 6 prior year. Redesigned tokenomics from speculative to utility-driven (5 use cases), retention 56% → 84%. Negotiated Netflix (8-mo) and CNBC (4-mo) at 70/30 vs. standard 50/50. 40+ team across 12 countries, 94% OKR. CUMULATIVE RESULTS ARR: $0 → $87M over 5 years. 7-layer vertically integrated financial ecosystem across 50+ countries. CAC: $89 → $72 (-19%, 52% below benchmark). LTV/CAC: 3.8x → 6.3x. Token retention: 56% → 84%. $2.1M/month paid acquisition fully replaced by organic. 110K organic wallet activations. 128M views = $14.6M earned media.
VP Product - Platform Growth, Retention & Ecosystem Architecture
Vault 2016 - 2020
Four-year evolution from zero crypto-banking product to white-label DigiBaaS serving 75+ B2B clients across 200+ countries with $1.4B trading volume — building each layer on the foundation of the previous one. Market Entry (2016-2017): No crypto-banking product existed — company operated as pure trading infrastructure. Designed modular white-label architecture integrating Visa/Mastercard BIN for card issuance, KYC/AML compliance layer, and multi-currency wallet supporting fiat and crypto. 4-month build-measure-learn cycle validating PMF. Market research: 14,000 respondents across 28 countries. $18M enterprise pipeline from MVP demonstrations. BIN sponsor negotiations. Developer Ecosystem & B2B (2017-2018): Launched "Hack with Vault.ist" developer program: documentation portal, sandbox, weekly office hours. $500K developer fund with milestone-based TVL-linked disbursement. Separated B2C viral from B2B enterprise pipeline with distinct experiences and KPIs. Enterprise sales playbook with ICP, qualification, demo environment. 1,100 active developers, 14 production dApps. GitHub +420%. TVL +54% over 10 months. +32% qualified enterprise leads. Platform Unification & Scale (2018-2020): Three independent products (PerpeX trading, Tringlr wallet, Entropy L2) with no unified identity. 93% user dormancy (12K registered, 800 MAU). 34% monthly churn. Created shared identity layer with SSO and cross-sell mechanics. Exchange users who activated cards showed 3.2× retention, restructuring onboarding around 3 milestones within 14 days. AutoML churn prediction: 78% accuracy at 14-day advance. RL for dynamic tokenomics. Industry-first Proof of Reserves dashboard during FTX/Luna trust crisis — brand sentiment +52% while industry average -31%. Closed Huobi Cloud deal through 6-month negotiation. Unified architecture became white-label DigiBaaS platform: API v3.1 (wallets, cards, IBAN, exchange, compliance). Any company launches crypto banking in <14 days. CUMULATIVE RESULTS MAU: 800 → 120K (150x). $1.4B volume. Churn: 34% → 13% (-62%). 75+ B2B clients, 200+ countries. ML churn: 78% accuracy. RL tokenomics: 2.8x profitability. Gartner Cool Vendor recognition. $4M Huobi Cloud at 71% margin. +$6.8M ARR. 1,100 developers, 14 dApps. PMF to DigiBaaS in 4 years.
Strategic Advisor - Product Architecture & Token Design
Choise 2015 - 2016
Applied 5+ years payment processing expertise to crypto product architecture. Developed SWIFT/SEPA-to-DeFi integration strategy. Advised on token design balancing utility, governance, and value capture. Shaped roadmap prioritizing crypto card with direct fiat conversion as flagship differentiator — a product category that didn't yet exist. User acquisition strategies for permissionless systems across multiple jurisdictions. RESULTS First crypto card with direct fiat conversion shipped 2018. Contributed to $51.6M ICO — one of largest European crypto fundraises. Architecture and token design scaled to 1M+ users across 170+ countries.
Product Lead
CNN International 2007 - 2010
Three-year progression building foundational digital product infrastructure at one of the world's largest media organizations — from cross-platform content APIs to celebrity advocacy platforms. Product Development (2007-2008): Engineered unified content API enabling simultaneous distribution across YouTube, iTunes, Facebook, and CNN.com — one of broadcast media's earliest cross-platform architectures. Led CNN's first mobile alerts system: 280K subscribers in 90 days, 38% CTR (5× industry). Developed UI/UX design system reducing production errors 52%. +35% users. $400K annual savings via automation. Digital Media Product Lead (2009-2010): Built celebrity advocacy platform enabling PSA integration with trackable donation flows — architecture CNN reused 9 years later for the DISPLACED project (2018) covering the Rohingya crisis, amplified by Angelina Jolie and Cate Blanchett. Launched 4-hour infotainment block with integrated advertiser tools: $3.6M new digital revenue. Celebrity advocacy: $4M+ donations, 78% video completion. Real-time sentiment analysis for editorial planning.
Skills
business-development
community-manager
content-writer
ecommerce
executive
marketing-communication
product-manager
product-marketing
project-manager
seo
social-media
english
french
russian
spanish