Copywriting Expert
Senior Copywriter
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I’m a senior web3 copywriter with roots in journalism and creative writing. Today, I lead socials at Influence Media and oversee voice, quality, and messaging for some of the biggest projects in web3, including EigenLayer, Plume Network, and Wingbits.
I've written for the coolest global brands and organizations in the MENA, AMER and beyond like Arab Bank, Qatar Tax Authority, NordVPN, BetterHelp, Kangaroo Rewards, and other projects across SaaS, real estate, fintech/DeFI, F&B, and more. I'm looking for part time/ project-based/ or freelance comms/copywriting roles with exciting protocols.
Experience: 6 years
Yearly salary: $60,000
Hourly rate: $55
Nationality: 🇦🇲 Armenia
Residency: 🇱🇧 Lebanon
Experience
Senior Copywriter
Kangaroo Rewards 2023 - 2024
Developed a consistent brand voice across website copy, landing pages, decks, social media content and overall brand messaging. Achieved a 56% growth in organic social media followers within 12 months while driving audience engagement and aligning content strategies with SaaS business goals.
Freelance Scriptwriter and Script Editor
Lancelot Studios 2023 - 2023
Developed and refined engaging scripts for YouTube content creators promoting affiliate products of well known brands including NordVPN, BetterHelp, Norton.
Lead Copywriter & Creative Communications Director
BLACK LEMON 2021 - 2023
Led creative direction and copywriting efforts at a pioneering web3 Lab and NFT Production House in MENA. Delivered impactful B2B and B2C copy, including web content, video scripts, articles, press releases, and more. Partnered with cross-functional teams to co-direct creative concepts for 3 sold-out NFT collections valued at $2m.
Content Writer
Bookstr 2020 - 2022
Crafted captivating articles encompassing listicles, features, industry news, and essays, garnering consistently high audience engagement. Strategically implemented SEO best practices for WordPress content, significantly enhancing online visibility and readership.
English Literature and Journalism Instructor
International College 2020 - 2021
Taught English literature and journalism to 100+ students across multiple sections, developing curriculum and integrating multimedia teaching methods during hybrid learning.
Journalist and Carpe Diem Executive Editor
Annahar Newspaper 2018 - 2020
Co-founded MENA’s first literary newspaper segment for Arab heritage writers, leading a five-person team and curating standout editorial content. Reported on pivotal regional events like October Revolution, August 4th Beirut Blast, COVID-19, producing 95% top-read stories and securing exclusive interviews with key public figures.
Skills
brand-marketing
digital-marketing
head-of-marketing
marketing-lead
copywriting
english