Designer

Design intuitive desktop and mobile user interfaces that enhance user engagement, adoption, and satisfaction. Lead end-to-end design across product flows, design systems, and UX strategy, translating business goals into high-impact user experiences for DeFi and fintech platforms. Conduct user research and usability testing to identify pain points, driving measurable improvements in growth and engagement metrics. Collaborate closely with engineering and product teams to build scalable, complex digital products, ensuring seamless UI/UX implementation.

Collaborated with cross-functional teams to ideate, evaluate, and refine design solutions aligned with business objectives and user requirements. Contributed to the design and visual structure of marketing landing pages by applying brand guidelines, layout systems, typography, and visual hierarchy. Designed and iterated on user interface components that clearly communicate product value propositions and improve user trust and engagement. Applied user-centered design and accessibility best practices to deliver intuitive, usable, and visually consistent interfaces.

Designed an intuitive interface using a bento grid layout to improve usability, visual clarity, and alignment with contemporary UI design standards. Collaborated directly with the founder to gather design requirements, provide strategic design recommendations, and ensure a consistent user experience across all brand touchpoints. Designed and curated professional Behance case study layouts to showcase projects, strengthen brand presence, and increase portfolio engagement. Managed Instagram visual layout and content design, creating consistent, on-brand assets that supported audience growth and traffic generation. Served as Creative Director on selected projects, defining creative direction and ensuring design execution aligned with client goals and business objectives.

Designed and maintained core visual assets including brand identity, logos, website UI, and marketing materials in collaboration with cross-functional design teams. Created investor pitch decks that contributed to raising $100,000 in seed funding by clearly communicating product value, market opportunity, and growth strategy. Partnered with content and research teams to design an impact report that increased website user engagement by 20%. Designed first-time user onboarding and knowledge-based experiences that improved understanding of financial products while reducing user friction.