Marketer

Owned and scaled the B2C AlgoTrading course growth funnel, driving 2.6 ROI and 0.7 ROAS through Zoom webinars, Meta Ads, CRM journeys, WhatsApp community, and Exly CRM. Worked as a Marketing Consultant to manage retention and remarketing for a home-tech brand, executing WhatsApp, SMS, and email campaigns through automated WebEngage journeys.

Leveraged Digital (Meta/Google/Bing Ads), Offline marketing channels and liaised with Global leadership, UI/UX team; used Google Analytics, Tableau, MIS for reporting KPIs(CPR, CPL) to the CEO & COO. Managed monthly budget of AUD $1.5M+ by designing the right marketing channel mix to maximize ROAS. 3X increase in performance (CVR, CTR, ROI & Leads) through innovative strategies & creative direction. 14% funnel improvement by using Roblox and Minecraft Theme landing pages for Lead generation. Expanded User Acquisition at Global level viz: ANZ, UK, SriLanka, Bangladesh & South-east Asia.

Managed the entire Marketing funnel and Performance for two ed-tech Products Habitat and Civilsdaily. Structured feedback with trackable events for our Mobile + Web app using Google Tag Manager & Google Analytics-4 to ensure user experience is engrossing, addictive & sticky based on DAU, WAU & MAU. Scaled Ads Revenue by 15x in Qtr-1(FY 21-22) to INR 35,00,000 & increased avg daily active users by 214.

Scaled Google Ads Revenue by 2x in Qtr-3(2019-20) to $350,000+ with reduced cost and enhanced profits. Structured & implemented online campaigns on Ad Platforms viz. Facebook Ads, Google Ads & Tiktok. Implemented Strategic Funnelling & achieved all-time best Black Friday Sales figures of USD $800,000+. Performed R&D on Cost-Per-Impression, CAC & LTV analysis from assets worth USD $10 Million+. Implemented Google Analytics for resolving marketing channel attribution including Meta, Google, affiliate.

Coached 450+ sales force & amended learning sessions to enhance knowledge & customer service. Structured & implemented campaigns to drive sales in 50+ retail outlets achieving increase of approx. 15%. Lead & managed total network of 50+ retail outlets with per annum amounting to INR 450+ Crore.