Marketer

I transitioned from a finance professional to marketing due to my relentless passion for captivating marketing brand narratives, understanding customer psychology, and driving business growth, which surpassed my innate expertise in finance.

I have acquired 10 years of a carefully curated digital marketing career covering topics performance marketing, digital branding,measurement analytics, product management, media planning, budgeting, content strategy, customer journey optimization, communication strategy builds, martech and communication expertise with CDP,CRM and DSP, team and stakeholder management Google Ads paid search, building and evolving markeitng models. Fortunately, my marketing tenure allowed me to manage large budgets, people and teams across verticals such as travel, education, banking, real estate, prop-tech, online classifieds and e-commerce. Over the last 2.5 years, I have been self-investing in my obsessions in CDP Customer Data Platforms, growth marketing, retention and loyalty strategies, blockchain and web3 universe.

I value and respect anything original, creative and unique. I am a curious learner who is also a creative junkie with a flare for numbers and anything original. I believe that continuous learning and evolution is key to competitive distinction and success. I am seeking challenging opportunities and avenues to apply my rigorous learnings especially acquired over the last 5 years.