Marketer
Brand Designer & Strategist
Brand Designer and Strategist with 5+ years of experience helping founders and growing teams build intentional brands that scale. Specializes in brand identity systems, logo design, and visual strategy — with a complementary background in performance marketing and digital execution that bridges creative direction with measurable outcomes.
Experience: 5 years
Yearly salary: $70,000
Hourly rate: $40
Nationality: 🇨🇦 Canada
Residency: 🇨🇦 Canada
Experience
Digital Marketing Assistant
Trail Appliances 2021 - 2023
Managed programmatic advertising and paid social campaigns, maintaining consistent brand identity and messaging across all digital platforms. Created high-conversion graphics for email and paid media, contributing to a 5% improvement in engagement through rigorous visual A/B testing. Analyzed performance data to surface trends and growth opportunities, delivering KPI-focused reports to stakeholders to guide channel mix and budget decisions. Supported audience segmentation strategy development to improve targeting precision and campaign scalability.
Marketing Assistant
Family Services of Central Alberta 2020 - 2021
Designed and executed integrated digital campaigns with a focus on conversion-driven landing pages and ad creatives informed by user behaviour analytics. Collaborated with internal creative teams to align all campaign assets with the organization's brand strategy and communications goals. Supported process improvements that strengthened consistency in digital execution and marketing workflows across departments.
Skills
brand-designer
digital-marketing
growth-marketing
marketing-communication
project-manager
marketing
english