Operations Expert

Co-founded and grew an iOS utilities app portfolio generating over $1M in annual recurring revenue. Ran daily business operations across production, publishing, and portfolio management. Built processes for app launches, updates, and ongoing portfolio growth. Coordinated work across development, production, and publishing to keep execution smooth and releases on track. Managed reporting and business performance oversight to support decisions and growth priorities. Helped set priorities for monetization, scaling, and operational improvement in a fast founder led business.

Led operations of the performance agency, combining commercial oversight, reporting, and execution control. Built clearer reporting and performance management processes to support forecasting and key decision making. Worked closely with sales, clients, and partners to support growth and keep execution aligned with revenue goals. Managed audit workflows and auditor engagement, ensuring transparency, readiness, and compliance. Delivered 2x revenue growth within two years. Grew the affiliate program to over $2M in annual recurring revenue.

Led the development and launch of a programmatic RTB ad exchange built from scratch without relying on third-party white label infrastructure. Managed the technical team and coordinated product development, launch readiness, and early commercial rollout. Designed the core business and system logic, including platform workflows, monetization approach, and operating model. Supported architecture planning, load scenarios, testing, and execution. Secured agreements with first clients and ensured successful early functionality and growth of the platform. Launched the platform as a highload solution handling 50+ QPS from the start. The underlying technology was later commercialized and sold to another company.

Joined the company at an early growth stage and helped scale the business during a period of rapid expansion. Led the sales function and helped build a more structured commercial organization as the team grew from 4 to 30+ employees. Improved client acquisition and retention processes to support sustainable growth and stronger commercial execution. Introduced KPI-based planning and performance visibility, helping bring more structure and accountability to the sales organization. Advised on key client decisions, commercial priorities, and account development approaches to support growth and long-term partnerships. Managed key negotiations and worked closely with product and technical teams to align commercial priorities with delivery capabilities. Played a broader crossfunctional role in a matrix environment, helping coordinate initiatives across teams and keep execution moving during a scaling phase.

Managed campaign launches and ad operations for major clients and agencies across EMEA. Developed tailored solutions for key clients including Zalando, Air France, and OMD agency. Worked with clients, agencies, and internal teams to support delivery, KPIs, and business goals. Took on broader operational ownership, helping scale processes within Google Display Network. Led the transfer of routine execution work to the vendor team in Hyderabad, including workflows, training, quality control, and performance management. Designed a new operating model that transferred 98% of escalations to the vendor team and reduced waiting times by 30%. Helped roll out a 24/7 trafficking model across regions for a 35-person team.

Managed campaign launches and ad operations for major clients and agencies across EMEA. Developed tailored solutions for key clients including Zalando, Air France, and OMD agency. Worked with clients, agencies, and internal teams to support delivery, KPIs, and business goals. Took on broader operational ownership, helping scale processes within Google Display Network.