Business Development Expert

Managed end-to-end production operations for a creative studio with a core team of 9 and a network of 30+ freelancers and external partners. Oversaw full project lifecycle from client briefing to final delivery across multiple simultaneous projects. Managed project budgets, vendor negotiations, and resource allocation to optimize output and margins. Served as primary bridge between clients, creative teams, and production crews; maintained alignment on objectives and deliverables. Represented the company at industry conferences to develop new business relationships.

Promoted from BD Manager to Lead BD within 8 months based on performance. Built and managed a BD team; established team processes, KPIs, and reporting structure. Grew total partner network to nearly 100 signed KOLs and media partners globally. Developed and executed go-to-market partnership strategies across international crypto markets. Organized trading tournaments, promotional campaigns, and DeFi ecosystem collaborations to drive user acquisition and trading volume. Established relationships with blockchain projects, DeFi protocols, and crypto media for co-marketing initiatives.

Joined as the first commercial hire; reported directly to the founder and operated as a key decision-maker across all revenue-generating functions. Scaled company revenue by building and leading marketing, sales, product, and brand teams. Managed a team of full-time employees and coordinated remote contractors and agency partners. Owned full commercial P&L: pricing strategy, channel expansion, performance marketing (Facebook, Google Ads), and new market development. Drove brand identity development and product strategy that underpinned the company's market positioning and revenue growth.