Designer

Initiated and designed Aedify, an AI infrastructure platform that streamlines GPU and server provisioning for startups and developers. Leading end-to-end product and UX design, crafting an intuitive interface and information architecture that simplifies complex infrastructure tasks through a clean, developer-friendly UI and API experience with M3 adaptive layouts. Conceptualizing and designing an AI agent creation system enabling developers to integrate agents with websites and train them on custom datasets. Conducting comprehensive UX research with property managers, landlords, and tenants using interviews, card sorting, and usability testing to guide design decisions. Designed end-to-end user flows for five core property management processes, leveraging Material Design 3 components such as cards, bottom sheets, and navigation drawers to simplify complex workflows, cutting new user onboarding time by 60%. Collaborating with development teams to enhance no-code/low-code functionality, reducing new-user onboarding time by 50%. Partnering with cross-functional teams to integrate IoT and automation features, cutting manual tasks by 30%, and improving operational efficiency by 20%. Designed and launched a cross-platform UX across web and mobile, driving a 38% increase in visitor growth for Smartz and its sister company, MeShare. Working closely with the CEO and key stakeholders to craft investor presentations and product narratives, effectively communicating design strategy, innovation, and business value. Partnering with executives and marketing teams to align product positioning and design storytelling with investor and user expectations.

Executed social media campaigns to enhance brand image, creating compelling posts that elevated brand visibility. Created and maintained comprehensive design documentation, including style guides and interaction guidelines, ensuring consistency across multiple projects.

Defined and structured the website’s information architecture, leveraging tools like Visio and Tableau to improve data flow and accessibility. Developed a responsive UI using Figma, achieving a customer satisfaction rating of 4.7/5, and introduced animations that contributed to a 15% increase in customer growth. Led the successful launch of the website, resulting in measurable improvements in operational performance and customer satisfaction.