Business Development Expert

Led the RECs business line in close collaboration with the CEO, driving strategy, sales and execution. Spearheaded expansion into the Malaysia market, establishing early-stage business development initiatives, partnerships, and sales pipeline. Drove B2B and B2C REC sales across Singapore and Malaysia, managing the full sales cycle, from lead generation and client education on RECs to closing. Exceeded quarterly B2C sales targets, independently driving growth of the RECs business line. Collaborated cross-functionally with Marketing, Solar PV Sales, Customer Success and Tech & AI teams to develop go-to market strategies, integrate REC bundles, and build scalable sales and operational workflows.

Managed end-to-end operations of short-term rental properties, including guest communications, bookings, cleaning coordination and maintenance. Implemented dynamic pricing strategies by adjusting rates based on seasonality, demand cycles, and school holidays to optimize occupancy and revenue. Delivered high-quality guest experiences, driving consistent positive reviews and repeat bookings. Achieved high guest ratings of 9.5 out of 10 and received a Traveller Review Award 2024 from Booking.com. Ensured compliance with local regulations and resolved guest issues promptly to maintain high level of customer satisfaction.

Organized and maintained business documents, ensuring all receipts, invoices and records were accurately filed and regularly updated. Assisted in streamlining documentation processes to improve record-keeping efficiency. Managed scheduling and calendar coordination for team members, ensuring efficient use of time and resources. Maintained and updated financial data in Excel, maintaining consistency and preventing data inconsistency.