Marketer

Edited and directed content and narrative output across channels for crypto/Web3 clients, building distribution frameworks that raised publication acceptance rates from ~60% to over 90%. Designed and documented repeatable marketing SOPs, cutting campaign execution time by ~45% and improving cross-team consistency. Turned completed client launches into case studies used in sales conversations, improving conversion rates by ~30%.

Owned go-to-market strategy and execution for product launches, partnering directly with the product team and cutting post-launch user drop-off by ~25%. Contributed to scaling platform TVL — the core growth metric — from sub-$1M to ~$5M through structured, content-led acquisition programs. Ran lifecycle and campaign email marketing to a 3,500+ subscriber list, sustaining ~30% open rates to drive launch awareness and retention. Sourced, negotiated, and managed KOL and creator partnerships that supported acquisition and early engagement around launches. Built affiliate and partner enablement content that drove ~30% of new user inflows during active growth campaigns — an early version of an attributable referral channel. Used engagement and participation data to iterate on messaging and product education, lifting repeat usage ~40% and overall engagement ~35%.

Led go-to-market execution for portfolio company Velvet.Capital (DeFi), driving a 30% increase in active user engagement and a 25% uplift in brand visibility. Designed and executed a pre-launch GTM strategy for Mattereum, exceeding sign-up and engagement targets by 200%. Improved campaign CTR ~28% through audience segmentation and channel-level attribution.

Executed a regional GTM strategy for a mobile wallet app, acquiring 10,000+ users within the first 30 days of launch. Built an integrated growth plan spanning influencer marketing, referrals, content, and community activation — a precursor to a structured ambassador channel. Delivered market and competitor analysis that reduced early-stage CAC by ~22%.

Scaled email marketing programs 700% in list size while improving open rates 40% and click-through rates 25%. Delivered $100,000+ in incremental revenue through performance-driven, data-led campaigns and conversion optimization. Grew website traffic 40%, conversion rates 25%, and overall marketing ROI 30% for a mobile-first product.