Front End Developer

Built an AI-powered article generation system using React and Gutenberg, integrating ChatGPT and ZeroGPT APIs. Developed WordPress themes and plugins for a network of sports news sites receiving millions of visitors monthly. Delivered internal tech talks and wiki documentation to upskill colleagues on emerging web technologies.

Built the ETP Screener front end, driving an additional 200K page views per month. Developed StencilJS web components that cut page load times by 10%. Helped build the Financial Freedom subsite (HTML, CSS, JS, AEM), increasing section traffic by 5%. Delivered the IG site redesign — new templates for content, academy, and investments sections. On-call incident response via PagerDuty; resolved production issues within hours. Ran internal training on accessibility and CSS for developers and stakeholders.

Led CRO development for multinational clients across education, tech, and medical sectors using VWO and Adobe Target. Audited client SEO performance with Screaming Frog, Moz, and Ahrefs; delivered actionable reports. Built the agency's own site in WordPress/PHP; mentored junior developers in HTML, CSS, and JavaScript.

Built a React slideshow/presentation framework integrated into the CMS via NodeJS — went on to receive millions of views. Wrote automated tests using Jest and Enzyme; authored shell scripts for internal desktop tooling.

Built a full WordPress platform with custom theme and plugins from scratch; grew the YouTube channel to 30K+ subscribers with multiple 1M+ view videos. Conducted 100+ interviews with games industry professionals; achieved page 1 Google rankings through SEO.