Marketer

Owned growth strategy and end-to-end acquisition / retention funnel for HNWI and B2B clients across group companies. Led brand architecture and market positioning across Cyprus/EU, Switzerland, UAE and the US for two business lines: Traditional Finance and Digital Assets. Built commercial operating rhythm across Marketing, Client Service, BD, Product, Legal and Compliance: shared funnel metrics, governance, reporting and GTM coordination. Built partner / agent channel from scratch into a steady-flow network with onboarding, incentives, performance tracking, market representation and compliance-ready processes. Led a continuous events and partnerships calendar at strategic level: opportunity sourcing, negotiation, execution oversight, sponsorships, collaborations, loyalty / business events and post-event ROI review. Delivered investor-facing materials and roadshow support to explain group products, business models and investment cases to partners, clients and prospective investors. Owned CRM implementation and adoption as business owner: requirements, customizations, rollout, team training, segmentation and lifecycle communications.

Led marketing strategy for retail, corporate and private banking; reported weekly to the Chairman and supported key strategic initiatives. Delivered full brand platform and visual identity renewal; launched ongoing brand health tracking to guide brand evolution and market perception. Drove growth through end-to-end analytics, CJM and UX research: reduced CAC up to 3x on key products and increased B2B online-to-contract conversion by 55%. Improved loyalty / service adoption x3 and strengthened CX / engagement: branch rating 2.7 to 4.0, app rating 2.8 to 4.6, organic traffic +18%, CRM communications engagement up to 5x. Managed marketing budget, multidisciplinary teams and agencies across brand, comms, digital, creative production, media, regional rollout and customer engagement.

Led marketing support for retail and corporate banking, including media planning, campaigns, business events, POS standards and regional rollout. Planned and managed marketing budget; managed head-office team, regional marketing and external contractors.