Marketer

Led the marketing team in developing and executing comprehensive digital marketing strategies. Increased sales by 20% through targeted digital campaigns and promotions. Created and managed comprehensive content calendars, campaigns, ensuring consistent and engaging brand messaging. Developed and executed a content strategy that increased engagement by 30%. Managed the CEO’s social media profiles and website, optimizing for user experience and SEO. Promoted and organized the CEO’s speaking engagements and public appearances, strengthening personal brand reputation.

Led end-to-end social, content, and community execution at Scribble, a crypto-creator earning platform. This included writing strategy, content calendar, publishing, video creation, and community activation. ● Owned the end-to-end social and video strategy across X, Instagram, and community platforms, aligning content with product launches, creator programs, and growth goals. ● Built Scribble’s brand voice from scratch and scaled X from 1K → 14K+ followers ● Created and published threads, memes, videos, educational posts, and long-form content ● Shot and edited Instagram videos, creator hacks, and platform explainers ● Led 70+ partner-led campaigns, expanding reach from a small creator base to a 50K+ community ● Delivered 3.2M+ impressions across 2024 with steady daily reach of 8-9K ● Ran content and community campaigns that generated 300+ creator posts and repeat contributors ● Managed full content lifecycle: research → ideation → scripting → shooting/editing → publishing → performance review → iteration. Community Management, Outreach & Cross-functional Support ● Managed communication with KOLs, IG influencers, partners, and contributors ● Worked closely with internal stakeholders to align content and community effort ● Helped organize social community events like X spaces, Instagram live, and other online events.

Led Marketing Team at AIC-BIMTECH. Grew social media followers by 5x across platforms like LinkedIn, Facebook, Instagram, and Twitter. Led the campaign strategies for the project Khoj (Onboard new startups). Drove new startup applications from 500 to 2,000+ startups. Led the event strategy, and registration for the International Startup Convention. Organized the series of community meet #Baithak for startups. Organized and hosted 9 events series with Chevening Alumni India. Led a 3-month Banking Series for Startups, securing sponsorships from major banks.

Conducted financial research and due diligence on investment prospects. Handled the portfolio companies for clients including the famous singer Sukhbir Singh. Provide investment recommendations to clients based on their financial goals and risk tolerance. Planned, organized, and executed various workshops/events/webinars for startups & investors. Prepared investment memos and presentations for client meetings, contributing to the team's decision-making process.