Designer

Produced a detailed 80-page brand guideline, updating brand identity and creating consistent visuals. Led a design team to improve user experience and product functionality, focusing on AI brain signal processing on Blockchain network. Leveraged Google Analytics, Hotjar, Crazy Egg, and UserTesting to enhance design solutions based on data insights and usability tests. Developed comprehensive branding, including landing pages, poster designs, and stationery for two major events, showcasing a complete visual identity solution. Supported the professional development of junior designers through guidance and feedback.

Completed a 3-minute complex 2d animation (explainer) project from scratch within a month, leading to strategic insights from competitor research. Designed 3 apps and 5 websites, conducted 5 usability testing sessions for clients, and increased company revenue by 380%.

Transformed company reputation through the production of over 180 pages of user interface design, enhancing user experience. Collaborated with project teams on full website redesigns, leading to significant improvements in navigation, visuals, and SEO. Developed over 3000 minutes of daily video programming, contributing to audience expansion and engagement.