Marketer

• Closed reseller, OTC, and co-branding partnerships across Europe and MENA, managing the full sales cycle from lead generation and prospecting through contract negotiation, revenue target setting, and partner onboarding. • Activated 20+ KOLs and media partners across Dubai and MENA to drive hardware wallet demand at the channel level, directly supporting reseller sell-through. • Briefed, coordinated, and tracked KOL content performance to maintain consistent brand messaging and optimise conversion across influencer channels. • Built and maintained a qualified CRM pipeline spanning distributors, retail partners, OTC shops, blockchain clubs, and crypto-native communities across target regions. • Identified untapped market opportunities in student communities, tech hubs, and DAOs, opening new distribution verticals for OneKey. • Represented OneKey at 5+ conferences including German Blockchain Week, Conf3rence, London Blockchain Week, and Binance Blockchain Week; planned co-branded side events to extend brand presence. • Collaborated cross-functionally with marketing, logistics, and product teams to execute localised go-to-market strategies.

• Scaled X (Twitter) followers 3x in 2 weeks and boosted paid campaign CTR by 50% across X, Facebook, and LinkedIn through performance marketing, targeted content strategy, and campaign optimisation. • Built and managed a network of 100+ KOLs to amplify brand reach across Web3, SoFi, and GameFi audiences in Africa and MENA. • Launched a 1,000+ ambassador program from scratch, covering full-cycle recruitment, training, team structure, and performance management. • Led a team of 5, introduced KPI tracking and reporting frameworks, and used data-driven insights to continuously refine growth strategy. • Produced and managed the monthly virtual event Web3Debates end to end, from concept and speaker coordination to live execution. • Partnered with the product team to align features with market needs, improving user experience and retention.

• Founded and built the company's branding agency from scratch, establishing all processes, visual identity systems, asset libraries, and creative workflows. • Achieved roughly 10% sales conversion on high-value services through targeted multi-channel campaigns. • Grew the Facebook page to 300k+ followers through strategic content programming and paid amplification. • Scaled the YouTube channel to 5k+ subscribers and 1M+ video views within 3 months of launch. • Led and mentored the marketing team, managing content calendars, asset production, and weekly performance reporting. • Organised branded events and conducted post-event evaluations to continuously improve execution.