Social Media Expert

Developed, led, and executed company-wide strategic social media plan aligned with business KPIs. Measured and analyzed performance data and campaign metrics to optimize growth strategies. Increased followership by 23% exceeding 750,000 followers between 2022-2023. Generated 60,000 new newsletter subscribers in 6 months and 10K new followers on Threads in one month. Achieved a significant 169% year-over-year spike in blog traffic. Owned a 31% increase in page visitors, a 71% increase in clicks, a 62% increase in real reactions, and a 28% raise in engagement rate. Increased followership for Instagram by 45% from 2022 to 2024, surpassing 75,000 total followers. Boosted tweet publication by 67% and total retweets by 23%. Utilized marketing automation platforms and CRM tools to build and nurture a rich pipeline of qualified leads.

Contributed to the content strategy with company objectives, target audience, and brand guidelines. Monitored and analyzed content metrics, providing data-driven recommendations. Ensured brand consistency and compliance across all content deliverables. Wrote copy for social posts with 100% grammatical accuracy.