Designer

Worked with Product Marketing, Social, Engineering, Developer Experience and Business Development teams to design Marketing graphic and video assets which improved the engagement and ad performance by 50%. Improved the brand recognition and consistency. Created Marketing digital collateral consisting of various types of banners, infographics, technical graphics serving engineers and the target audience, which led to the technical information being more clear and more focused on key aspects of the articles. Worked among different Social media platforms such as Twitter, LinkedIn, Twitch, Youtube, Reddit, Github, Medium and our websites. Built and maintained strong relationships with key stakeholders, including senior leadership, Business Development, external partners, and vendors.

Oversaw an SaaS product launch (web-based game). The product was a play-2-earn blockchain game. Starting from User Research established the user personas and their needs, which helped decide on the Branding guidelines for the User interface as well as the whole visual identity (from logo and typography to colors and patterns) of the start-up. Created Wireframes and Prototypes in Figma, collaboration with the stakeholders, we gathered User Feedback using Maze as a tool for User Testing. Delivered prototypes to the Developer Team for execution, using Zeplin as a bridge between Design and Dev teams. Worked on a 3D collection of graphic assets using Blender 3D, which was included in the game UI. Improved social media content on Twitter, Instagram, Telegram, and Linkedin.

Oversaw a freelance project creating a detailed landing page with information about a Discord bot based on Solana blockchain, providing DeFi services to its users. Worked with Adobe XD I created a landing page that suits the market needs for the specific project to be successful on the market. Created and animated 3D Assets that fit the branding of the project. Wireframing, Prototyping, Graphic 3D Assets and Animations.

Social Media Design for various projects (banners, marketing collateral, social media campaigns). UX/UI Design for projects, including User Research and User Testing. Business branding research and creation of visual identity for different products. The projects I was working on included medical device applications and web-based financial platforms.

Designed a series of E-books for a company in InDesign, Photoshop, and Illustrator.