Product Manager

Led the business-to-business product vertical (5 products), developed the product vision and strategy, as well as the company's product culture. Mentored product owner. Increased conversion rate (CR) by 22% and time to user activation (time to value) decreased by 3 times by quality changes in the onboarding funnel of new customers at the acquisition-activation stages (AARRR funnel). Increased CR of the website by 8% by researching and creating new value propositions for existing products, and redesigning. Increased ARPU by 4% by launching customers' automatic notifications.

Led product direction of on-demand delivery. Hired the cross-functional team (13 ppl), kicked off processes. Mentored two product managers. Created a global product strategy of Couriers vertical (on-demand delivery, 2M orders per month), defended it in front of business stakeholders, then worked on its implementation. Successfully launched a new product (UX/UI and technically) for customers and couriers in Latin America. Increased CR (accept to done) by 6% after research and implementation of improvements of location service. Increased CSI by 5% of customers due to delivery code feature implementation. Reduced cancel rate by 9% due to changing the logic of cancellations and refunds.

Led two products and teams: payment cards and currency exchange services in a mobile application for SME/SMB. Justified, defended, and implemented the integration with Samsung Pay: adding (tokenizing) a bank card directly from the mobile app to a Samsung Pay wallet. As a result, I increased the average revenue by a debit card by 11%. Reduced the average time from card issuance in the app to first transaction from 14.4 to 3.6 days by leveling the advantages of plastic over virtual cards and motivating customers to use a virtual card immediately after the card issue. Decreasing that metric reduced the bank's costs associated with card issuing and increased user LTV. Increased revenue by currency exchange service in the app by 5% by launching weekend trade.

My products were a smart debit product assistant, the inner CMS platform, website and landing pages. Managed the product roadmap, owned and prioritized the backlog, conducted user research, led the development team. Boosted conversion rate of non-product traffic to leads by 9% in the news section through the introduction of widgets and a material writing concept change. Generated 1M rubles ($16k) in revenue for a week by leveraging partner post offers on top-viewed marketplace pages, without a development team. Implemented Google Optimize and A/B testing, reducing costs for hypothesis testing and software development.