Marketer

Managed all media relations and liaised with international journalists flying in to cover the art fair. Took advantage of journo requests and secured blue-chip media coverage on platforms like BBC World services, Art Review, Financial Times, Tatler and more. Secured international creative writers to cover the art fair. Coordinated content creators including writers, videographers, photographers, and graphic designers to produce high-quality content during the fair. Worked closely with galleries, artists, partners, and ART X Collective staff on media inquiries including interview requests, image permissions, key image selection for exhibitions, specialized press requests, etc. Tracked KPIs and compile and analyze them to submit reports on the performance of all PR channels/initiatives. Supervised the live content media room and international galleries and Founders interviews during ART X Lagos fair week.

Secured blue-chip media coverage on platforms like Quartz Africa, Arise News, RFI, Reuters, Guardian Nigeria and more. Produced compelling, creative content for print, web, emails, and social media in line with the brand’s guidelines. Oversaw PR campaigns in a wide range of local and international media, including print, online, TV, and radio - Deployed a PR campaign across 4 African countries. Managed sponsor and partner administration and deliverables to ensure commitments are fulfilled. Coordinated content creators including writers, videographers, photographers, and graphic designers to produce high-quality content. Worked closely with galleries, artists, partners, and ART X Collective staff on media inquiries including interview requests, image permissions, key image selection for exhibitions, specialized press requests, etc. Tracked KPIs and compile and analyze them to submit reports on the performance of all marketing channels/initiatives. Researched, recommended, and developed new approaches to meeting marketing communications needs. Tracked and managed all marketing projects and documented project updates. Supervised the live content media room during ART X Lagos fair week. Managed daily administrative tasks to ensure the Marketing department runs smoothly. Worked with the Head of Marketing to develop a marketing strategy and execution plan.

Ensured that the brand message, tone, and communication were consistent across all online and offline channels. Developed and executed ideas for creative marketing campaigns aimed at increasing brand awareness and business performance. Ensured all marketing and promotional campaigns are consistent with brand guidelines. Assessed the performance of advertising campaigns and events. Ensured strong brand presence in online and offline channels. Researched competition, analyzed market trends, and identified opportunities for growth. Reviewed packaging and positioning of products and suggest improvements. Managed and monitored the marketing budget efficiently on a quarterly basis and allocate funds wisely to ensure value for money and ROI. Oversaw and manage all social media accounts. Built and developed strategic relationships and partnerships with key industry players, agencies, and vendor partners. Oversaw and approved all marketing/promotional material, from online graphics to hard copy flyers/banners to ensure brand consistency.

Oversaw PR campaigns from creative brief to implementation and delivery for international brands like Veuve Clicquot, Moët & Chandon, Dom Pérignon, Facebook, Okunoren Twins, and more. Maximized client visibility through prime placement and activity on print, TV, radio, and social media platforms. Wrote and produced press releases and presentations for clients’ accounts. Analyzed PR outcomes and data. Handled client’s accounts simultaneously keeping status reports on each account for effective monitoring of the company’s tasks and projects using measuring tools and applications. Coordinated client’s events to ensure full compliance with set objectives of the event. Took ownership of storytelling with new and creative ideas. Developed strong press relationships and managing contacts with key commentators, industry spokesperson, and sector.