Marketer

Ethecal; early-stage startup disrupting financial services with a blockchain based personal finance platform connecting low-income workers with ethical credit providers. • Winner of the Innovate Finance 360 DLT and Cryptocurrency Start-Up pitch during the Global Summit 2019 resulting in VC seed funding. • Transformed idea to ambitious seed-funding stage by defining the business case, feasibility, proof of concept, minimum viable product, brand, commercial and go-to-market strategy.

Recruited to build out the marketing function across the business, with an intent on commercial growth and digital transformation. A cross-functional role in a global organization driving domestic and international growth. • Directed product management, product marketing and launch in 2016 of Royal Mint Gold; the world’s first gold backed stable coin. • Collaborated with CME (Exchange), BitGo, (Wallets, Custodians), AlphaPoint (Blockchain) on the sourcing of technologies, marketing and evangelizing of Provachain – a custom blockchain for gold backed digital assets. • Lead 32-person department across 5 distinct business divisions, responsible for all product management, product marketing, brand, and communications, delivering $568M ARR in an international B2B and B2C market. • Drove +100% YOY division contribution by leading an improved product development process, and an insight led, customer focused, marketing campaign strategy. • Maximized £4M marketing budget that promoted The Royal Mint through digital, PR, SM, SEO, PPC, mobile, email, print, TV, trade shows and co-marketing campaigns.

Head of product and marketing for the Camera and Imaging division. Key member of the leadership team responsible for a team of product, brand, marcoms and new business development managers delivering year on year growth through innovative products and solutions across the US and Latin America regions.

Owner of multiple hardware and software product lines. Exceeded $500M annual revenues while reducing marketing spend through a clearly defined product management strategy and product marketing execution.

- Delivered AI machine learning frameworks and core algorithms for image capture, face detection and optimal image reproduction. - Project management of an annual $10M budget delivering on technology R&D projects through strategic partnerships with leading universities (Stanford, MIT, Berkley, RIT). - 7 technology patents for work on the Microsoft Windows Vista CMS.