A visionary and results-oriented marketing executive with 20+ years of experience spanning global markets, scaling disruptive technologies, and driving high-impact growth strategies. Adept in leveraging brand strategy, digital innovation, and data analytics to build customer-centric ecosystems and enable business transformation. Specialized in Web3, Fintech, SaaS, AI, and emerging technologies.
Demonstrated success in launching and scaling blockchain ecosystems, including DeFi, AiFi, NFTs, L1/L2 protocols, and tokenized assets, with over $250M raised and 30+ VC/TGE-backed projects. Proven leadership in developing go-to-market frameworks, performance marketing strategies, and community growth campaigns for startups and enterprises.
Following the closure of Invictus Capital, Thomas has continued to deliver value as a fractional CMO and strategic advisor via his own consulting company. The current job market is highly favorable for his skill set—
particularly within SaaS and Fintech sectors that seek seasoned marketing leaders with cross-industry versatility and deep crypto fluency.
CORE SKILLS & COMPETENCIES
✔ Executive Marketing & Revenue Strategy
✔ Web3, Crypto, and DeFi Marketing
✔ Blockchain Product Launches (TGEs, IDOs, Staking Pools)
✔ Growth Hacking & Digital Demand Generation
✔ Data Analytics, Marketing Automation, and BI Platforms
✔ Community Building & Ecosystem Development
✔ Cross-functional Team Leadership (150+ staff)
✔ GTM Strategy, Brand Architecture, PR & Media Relations
✔ Global Expansion Campaigns & Influencer Strategy
Experience: 11 years
Yearly salary: $136,000
Hourly rate: $70
Nationality: 🇿🇦 South Africa
Residency: 🇿🇦 South Africa
Experience
CMO
SingularityDAO 2024 - 2024
Marketing Strategy, Brand Communications, GTM strategy implementaion, Communications and Narrative development, Community growth across platforms, Research Retail and B2B Launch protocol v2, Staking, Vaults, AI Bot, AI portfolio tools Social Media Strategy - content development Product marketing
chief brand officer
revix altify – crypto thematic investing 2022 - 2023
develop comprehensive brand marketing strategy aligned with company's north star metrics. lead brand, communications, creative, and content to onboard investors. organize organization's communications strategy and bi strategy. lead group marketing plan, process, product refinement, and development. responsible for user growth of investor platform and campaigns
director: marketing & communications
invictus capital llc – crypto investing platform 2018 - 2022
led development of new brand strategy, resulting in $220m revenue increase for flagship funds & blockchain investor portal. created comprehensive marketing plan driving sales growth across 51 global territories through digital advertising, affiliate, kol, influencer, seo/sem, content marketing, pr, and international events. managed pr, comms, growth marketing, social media, branding, content production. achievements: built community of 25,000 investors, $220m usd aum, 150k social followers, launched 5 index funds, investor platform, and knowledge centre with 30,000 students. launched solstreet, a defi project, and africa's biggest nft project
founder
marx & harris (pty) ltd 2016 - 2017
founded and led firm, managing all business development, and serving as principal consultant in raising their brand profile via digital platforms, media strategy, content creation, and analytics. results: secured b2b and b2c clients in asset management, medical aesthetics, motoring, finance, crowdfunding sectors
gm-marketing
lg electronics 2013 - 2016
managed marketing for lg electronics in repositioning, rebranding, and redesigning consumer products to create an aspirational brand and attract premium customers. served as chair of lg electronics africa advertising committee, demonstrating expertise in strategic marketing planning, brand positioning, performance analysis, ecommerce, affiliate strategy, sponsorships, pr, media strategy, and gtm strategy. results: successfully transformed lg brand, winning 16 brand awards, growing lg mobile revenue by 22% within first year of brand relaunch. achieved 'top brand' tgi customer index status in 2015 and 2016 across 8 categories, and attained 80% market share gain in 3 years across all tv oems in south africa.
Skills
affiliate
analyst
brand-marketing
content-marketing
customer-success
defi
digital-marketing
email-marketing
growth-marketing
head-of-marketing
influencer-marketing
marketing-strategist
research
seo
social-media
ux-researcher
marketing