Marketer

- Engineered global marketing strategies, enhancing brand presence across 3 countries. - Collaborated with international teams to diversify marketing approaches in the UK and APAC. - Managed CRM systems to bolster customer relationships and developed over 45 CRM campaigns. - Administered CMS for consistent, high-quality global content. - Directed social media strategies, fostering a global community engagement. - Executed PPC campaigns with daily spending targets of $5k, optimising ROI. - Led cross-functional teams to align marketing strategies with business objectives. - Utilised analytics tools like GA4 and GTM for data-driven decision-making.

- Led the strategic development of a scalable marketing infrastructure, enhancing operational efficiency - Managed PPC campaigns across Google Ads, Meta, and Twitter Ads with over $100k monthly expenditure. - Drove agency expansion to support 75 fitness industry clients, establishing a strong market presence. - Developed targeted marketing strategies for 10 leading Float and Wellness Centres. - Integrated a comprehensive Marketing Technology Stack, revolutionising workflow efficiency and data analytics capabilities. - Implemented process optimisation initiatives, improving marketing efficiency from lead acquisition to conversion. - Forged strategic vendor partnerships, integrating advanced marketing solutions. - Fostered a culture of agility and responsiveness, underpinning sustained agency growth.

- Implemented AI-Driven Marketing Strategies: Leveraged artificial intelligence to enhance campaign personalization and automation, significantly improving customer engagement and operational efficiency. Spearheaded capital-raising initiatives, successfully securing investments from Venture Capital and Hedge Fund entities, thereby fueling the company's growth and expansion strategies. - Directed comprehensive brand development efforts, high-level workshops with C-Suite executives to refine and elevate the company's brand identity, messaging, and market positioning. - Led the end-to-end redesign of corporate branding materials, including website content, external communications, and publication materials, ensuring a cohesive and impactful brand narrative across all platforms. - Integration of Web3 Technologies: Spearheaded the adoption of Web3 and blockchain technologies, driving brand growth and positioning the company as a leader in innovative digital solutions. - Community-building exercises with ambassador programs, newsletters, blogs, webinars, - Operational Excellence through Agile Practices: Transformed operational processes by implementing - Agile methodologies, resulting in increased productivity and streamlined workflows. - Digital Content Strategy: Developed and executed a comprehensive digital content strategy across all social media and digital marketing channels, enhancing brand visibility and engagement. - Brand Identity and Growth: Established and maintained a strong brand identity in the competitive Web3 marketplace, ensuring consistent brand messaging and customer loyalty. - Fostering a Learning Culture: Cultivated an environment of continuous learning and innovation, keeping the team updated with the latest blockchain trends and technologies. - Strong background in artificial intelligence (AI) applications, Web3 technologies, and Agile project management.

Team Captain: Spearheaded a team of marketing Avengers, ensuring collaboration with external agencies. After all, the more, the merrier. Web3 Advocate: Channeled my inner geek, integrating Web3 technologies and Blockchain for monumental brand growth. Because future-ready is the only way to go! Operational Maestro: Transformed the hustle and bustle of day-to-day tasks into a seamless masterpiece using the 'Agile' methodology. Organized chaos is the new trend! Digital Sorcerer: Crafted enchanting content spells, ensuring our presence was felt across all social media realms and digital domains. # Branding Guardian: Upheld our brand's identity in the ever-evolving landscape of Web3, making sure our mark stood strong amidst the digital cowboys. Culture Cultivator: Fostered an environment of perpetual learning and innovation. In the rapidly advancing blockchain arena, stagnation is not an option!

Operating at the Level 2 support channel and with vast in-depth knowledge around Blockchain technology, partnering my relationship skills with internal and external stakeholders at all levels has meant a natural and seamless easy transition into Digital Community Manager role. The role extended to; • Create engaging content for all platforms, including blog pieces, articles, social media posts, newsletters, and videos. • Engage with online community and respond to comments and requests. • Analyze web traffic and relevant community metrics. • Relay community feedback to relevant internal stakeholders. • Devise and implement community communication initiatives. • Liaise with other departments to stay updated on new marketing initiatives, product and service developments, and to ensure brand consistency. • Attend networking events and relevant industry workshops. • Liaise with external agencies and journalists to ensure accurate brand representation.