Social Media Expert

Head Smm

My experience in Web3 social media management involves developing and executing strategies to engage communities within the decentralized web ecosystem. This includes creating and curating content tailored to specific platforms such as decentralized social networks, blockchain-based messaging apps, and community forums. 

• Expert in SMM and digital with more than 10 years of experience
• Availability of successful cases and clear results at previous jobs
• Successful experience in promoting FinTech products and full responsibility for the marketing component (experience in conducting up to 8 projects at a time).
• Understanding the possibilities of social networks for hosting and managing content (technologies, trends).
• The ability to feel the market and give the audience the best creatives and meanings
• Analytical skills, ability to count numbers and track metrics
• Experience in managing and developing a team (including on a remote basis), pronounced leadership qualities.

I will be happy to answer all additional questions in a format that is convenient for you.

You can find my portfolio at the link:
drive.google.com/file/d/1avJkAmbNQTXcIHWZ6sXPzOO0WrXLFeNt/view


Sincerely, Anastasia Avdysh
+7 (995) 503-09-70
[email protected]
tg: by_nastasya



Experience: 11 years

Yearly salary: $60,000

Hourly rate: $0

Nationality: 🌏 Remote

Residency: 🌏 Remote


Experience

SMM Strategist
Project activities in SMM
2022 - 2024
• Development of an SMM strategy/ for organic attraction, increase and retention of the community. • Writing scripts for Youtube. • Advising clients on personal brand development. • Assistance in maintaining corporate accounts. • Development of a personal blog on Instagram (4000 subscribers) and TikTok (2000 subscribers) – organic growth.
SMM Lead
BDC Consulting
2016 - 2022
SMM Lead (Head of SMM/Community lead — actual performance of duties) The largest provider of strategic consulting for Web3 in Europe. Expert areas: strategy based on research insights, packaging of blockchain projects, attracting investments, entering the market (IDO/IGO/IMO), scaling hypotheses. KEY RESPONSIBILITIES: • Creating SMM strategies (Twitter, YouTube, Reddit, Facebook, YouTube). • Creation of community development strategies (Discord, Telegram). • Collection and analysis of metrics to analyze the inflow and outflow of the audience. Analysis and digitization of the user's path. • Preparation of a content plan, adaptation of the heading and content for various social networks. • Tracking mentions in social networks using analytics tools. • Writing scripts for YouTube videos. • Writing technical specifications for editing interviews, coordinating interviews with channel guests (Gleb Kostarev, Binance // Nikolai Wolf, Polkadot // Hans Koning, Digibyte, etc.). • Working with projects in various fields (metaverse, NFT, wallet, exchange, GameFi, DeFi. • Selection, mentoring and control of community managers (up to 7 people) and coordination of the work of designers and copywriters. KEY RESULTS: • Implemented geolocation of the community into 9 language areas within the framework of one project. • Ensured retention of audience engagement by 9-15% for 6 months. with an average of 3% for the cryptosphere. • Coordinated post-production activities on the YouTube channel. • Participated in the development/implementation of a communication strategy for the development of the HR brand in instragram.
SMM Manager
Redsys & Godchain Tech
2016 - 2021
The company provides a full cycle of IT services (from development and implementation to maintenance and support of IT products, systems and solutions). The company's portfolio of services includes about 100 solutions combined into 4 blocks in the following areas: Security, Integration, Industry and Business Solutions. _________________________________________________ KEY RESPONSIBILITIES: • Formation of SMM strategy, planning of activity in social networks. • Implementation of projects in the field of cryptocurrency and fintech. Facebook Instagram, Twitter, Youtube, Linkedin, Tik-tok), creation and publication of unique, selling content. • Packaging of clear positioning of projects (texts and visual), launching a content plan. • Daily monitoring of the market. • Tracking mentions in social networks using analytics tools. • Development and implementation of PR strategy, organization of advertising and PR campaigns. KEY RESULTS: • Participated in the development and implementation of a strategy to build and develop a strong profile international brand Godchain: 20+ publications in the media and industry publications (Kommersant, Business FM, Izvestia, TASS, Forklog, BTCManager, etc.). • Attracted traffic in the amount of 8,500 visitors to the company's project sites by conducting "explosive PR" of a provocative nature. • Organized a series of lectures at Moscow State University and other Russian universities with the participation of the first person of the company as a speaker on the topic "Blockchain and professions of the future".
Journalist-editor /Copywriter
Council of National Cultural Communities of the Kaliningrad Region / Private Practice
2013 - 2016
KEY RESPONSIBILITIES: • Writing articles on the topic of national relations. • Maintaining social networks, filling the web portal. • Formation of a content plan. • Writing image and advertising articles.

Skills

community-manager
digital-marketing
growth-marketing
marketing
marketing-analyst
marketing-communication
social-media
english
russian