Sales Representative

Founded and managed a proprietary crypto venture capital and investment fund — built from $10k to $8m portfolio across 40 token issuers with zero external capital; top 4 most active crypto investment firms in the UK. Led institutional business development, strategic partnerships and deal origination across the full investment lifecycle: deal sourcing, due diligence, investment structuring, portfolio management and exit execution. Negotiated and executed 20+ token listings across tier-1 CEX partners (Binance, Bithumb, Bittrex, Kucoin, OKEx) — managing multi-party term negotiation, liquidity structuring, token supply allocation, market making arrangements and post-listing advisory. Built institutional relationships across crypto VCs, hedge funds, family offices, angels, KOLs, market makers (GSR, Keyrock, Kairos Labs) and security auditors (Hacken, Zokyo) — generating consistent inbound deal flow from high-profile investors. Led GTM strategy and go-to-market launches for Polkastarter, Biconomy, YGG, Bumper Finance and others — coordinating exchange partners, liquidity providers and market makers simultaneously; raised $8m+ for portfolio companies.

Owned the full sales, business development and partnerships function; built and managed a structured pipeline of token issuers as credible listing opportunities for institutional exchange partners across EMEA and Asia. Identified and evaluated blockchain protocols for staking-as-a-service product; reviewed tokenomics, staking mechanisms and on-chain metrics from testnet through mainnet launch. Negotiated and executed commercial partnerships with asset management firms, custodians and liquidity providers; represented company at institutional panels and investor roundtables across EMEA and Asia.

Originated deal flow and built a structured investment pipeline across blockchain projects for direct investment, corporate advisory and investor introductions across European and Asian networks. Evaluated blockchain projects using data-driven analytics and value-based selling to increase conversions and identify credible investment opportunities.

Prospected, pitched and closed B2B enterprise clients engaging C-level and senior stakeholders across multiple verticals; managed full sales cycles from outreach through contract close and onboarding. Tested and optimised multiple sales channels including cold outreach, inbound, email campaigns and networking events to drive conversion rates and pipeline velocity. Coached the sales team on pipeline strategy, prospecting approach and performance targets while maintaining personal quota attainment.

Developed new business through outbound BD, client meetings and account management; managed permanent recruitment processes end-to-end.