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AnkhLabs is a growth marketing agency working with major entertainment and Web3 brands on product launches, GTM strategy, and audience development. • Collaborated with global entertainment and media brands, including Universal Studios and Lionsgate, as well as high-profile creators and communities such as WallStreetBets, Carles Puyol, Pudgy Penguins, and Moonbirds, contributing to campaign strategy and execution. • Worked as part of the core marketing team, focusing on growth strategy, partnerships, and launch planning across gaming, media, and digital communities. • Led the gaming vertical, shaping content and partnership strategy for IP-driven products and advising on player retention, onboarding, and community engagement. • Owned the pre-launch and early growth of Pengu Clash, an official game by Pudgy Penguins, contributing to a 2M-user waitlist and 50,000+ concurrent players during launch week.

TBook is a loyalty infrastructure on TON that enables projects to issue Soulbound Tokens (SBTs) and reward user engagement. • Led growth partnerships with a broad range of digital products, including decentralized exchanges (DEXs), staking and lending platforms, and ecosystem infrastructure projects, working with partners such as TON Society, The Open League, Ston.fi, DeDust (DEX), EVAA Protocol (lending), Tonstakers (staking), and Bemo to design co-marketing mechanics, align incentives, and coordinate cross-product launch timelines. • Negotiated and launched 100+ partnership campaigns, contributing to platform growth beyond $5M in TVL and 600K monthly active users, with millions of reward tokens issued across the ecosystem. • Managed and mentored a junior team member while remaining hands-on in strategy, partner negotiations, and campaign execution.

TON Foundation is the core organization behind TON blockchain ecosystem, driving global adoption and developer growth. • Built and led an international network of 150+ ambassadors and KOLs across China, CIS, Taiwan, Africa, and Europe, mentoring and coordinating local leaders to run 15+ community events per month on a volunteer basis. • Defined regional priorities and event strategy, including budget planning, region selection, guest lists, speaker lineups, and presentation guidelines, while delegating on-the-ground execution to local ambassadors under my direction. • Oversaw 80+ meet-ups, hackathons, and conference side-events, ensuring consistent quality, messaging, and brand presence across global community initiatives. • Contributed to several flagship community moments, including a high-profile event visited by Telegram founder Pavel Durov in Paris

• Led the development and launch of the TON Believers Fund, a community-driven initiative designed to coordinate long-term supporters and collective contributions, securing 1.3B TON in commitments (equivalent to ~$3B at the time of collection). • Built and scaled a network of 12 thematic Telegram channels from the ground up to 500K+ subscribers worldwide, serving as the primary independent media hub for ecosystem news, education, and digital product growth in 2022. • Managed and mentored a team of 11 writers across eight languages, setting content strategy, defining quality standards, and overseeing editorial workflows across all channels.

• Built TON’s global community support system from the ground up, overseeing 10 official Telegram chats in 10 languages and coordinating a team of 40 moderators. • Led day-to-day community operations handling hundreds of thousands of messages monthly, maintaining engagement, fast issue resolution, and clear escalation flows. • Designed and implemented core operational processes, including escalation frameworks, FAQ management, moderator KYC, and region-based compensation models under tight budgets. • Led moderation and crisis response during major community surges, scams, DDoS attacks, and high-traffic campaigns, ensuring platform stability and user trust in close collaboration with the TON Foundation core team. • Coordinated large-scale airdrops and campaigns with $2M+ budgets, including a high-profile collaboration with Morgenstern

• Founded and scaled a network of community-driven and meme-based Telegram channels, growing audiences from 10K to 300K+ subscribers. • Designed and automated a subscriber acquisition system using Telegram bots, reducing cost per subscriber by 3x and achieving channel-level profitability within two months. • Monetized the network through advertising placements and strategic channel sales, reaching early break-even and sustaining profitability across multiple growth cycles.