varfalvy

I am a senior copywriter and brand strategist based in Montréal with roots in agencies like Sid Lee, Rethink and Havas, where I wrote campaigns for nonprofits, tech brands and global clients.

Over time I moved closer to what I actually care about: tech, science, blockchain, and a real respect for nature and its conservation. I now work directly with companies in those spaces, from Base (Coinbase) and Airbnb to outdoor brand Hooké and institutions like Fondation Émergence, helping them explain complex products and missions in clear, human language.

I usually come in as a fractional creative partner: shaping brand voice, leading campaigns, and building content systems across web, social and product surfaces. If you need someone who can think strategically and still write the line that ships, I am open to remote collaborations in Web3, fintech, AI and outdoor.