varfalvy

Senior Copywriter – Brand Strategy

My professional roots extend deep into the world of advertising agencies like Sid Lee and Rethink, where I specialized in storytelling for nonprofits and innovative tech brands. 

Yet my passion continually pulled me toward brands whose missions echoed my own interests: tech, science, blockchain, authenticity, and a profound respect for nature and it's conservation. Driven by this calling, I chose to work directly with institutions and brands within these spheres, helping them clearly articulate their purpose through strategically structured retainers.

Together, we can architect narratives that reflect your core identity and amplify your impact. We can also bulk write some social content ;).

I hope we have the chance to discuss potential projects and future collaborations.

All the best,

Samuel


Experience: 11 years

Yearly salary: $140,000

Hourly rate: $105

Nationality: 🇨🇦 Canada

Residency: 🇨🇦 Canada


Experience

Senior Copywriter & ARG puppet master
Alice & Smith Studio (Youville Haussmann Park)
2023 - 2024
Lead creative on Red Bull’s international campaign “Settle The Score”. Directed live Twitch broadcasts for the campaign.
Senior copywriter
Havas
2022 - 2023
Lead creative on the Fondation Émergence regional campaign which had an international reach. Conceptualized a regional campaign for Le Refuge des Jeunes. Scriptwriting for Danone and Keurig international campaigns.
Producer & Copywriter (freelance)
Rethink
2021 - 2022
Produced French adaptation of Heinz Ketchup’s 'Draw Ketchup' TV spot. Executive Producer for Ottawa Tourism’s 2022 'Unofficial Museums' video campaign. Adapted IKEA’s national fall TV spot for the French Canadian market.
Producteur (freelance)
Sid Lee
2021 - 2021
Digital Producer for Rock the Vote's 'Build the Vote'. Led the production of other national campaigns for clients like Loto Quebec, National Bank and Lowes.
Senior copywriter (freelance)
Republik, TUX, KOTV
2014 - 2020
Conceptualized #MakeFurHistory campaign for SPCA x LUSH, which went viral worldwide. Copywriter for the Trade Rev campaign. Developed comedian Rachid Badouri's brand identity.
Copywriter & Radio Host
Vibe 100.9 FM
2011 - 2013
Co-hosted the morning show. Became the copywriter for Quebec’s most popular rock music radio station.

Skills

brand-marketing
creative-director
gaming
marketing
producer
product-marketing
strategy
copywriting
english
french
hungarian