varneetsingh

Managed daily content and community engagement across Instagram, LinkedIn, Twitter, Threads, and Inshorts for a 1M+ audience brand — coordinating with design, video, and strategy teams to ensure consistent delivery across all platforms. Led organic content strategy for Jagruk.Shop Instagram — grew account from ∼400 to ∼4,000 followers in 6 months through structured posting and audience engagement. Owned end-to-end content for Jagruk Fest — scripted, shot, edited, and published 54 posts/reels, managed live event coverage for 700 attendees, and grew the WhatsApp community from 0 to 1,000 members.

Researched and shortlisted 300–500 influencers over 4 months based on campaign briefs — negotiated pricing and compiled proposals for brand clients, directly supporting campaign acquisition decisions. Co-tracked Star Sports campaign execution across 5,000+ records from 100–200 volunteer participants — maintained structured Google Sheet with a 3–4 person team to monitor reel metrics, submissions, and deadlines over 2 months.

Consolidated state- and city-level data from government sources into structured Excel sheets, building a reference database to support the Incredible India content pipeline. Drafted initial content documents using defined briefs to accelerate copywriter turnaround, coordinating with internal teams and client stakeholders to ensure alignment on requirements.