vasudharathi

Developed 3-phased UX Research evaluation and benchmark framework for transportation apps, identifying critical UX issues. Evaluation framework uncovered high-impact usability issues through task-based testing & provided solutions to the client. Prioritized UX recommendations for quick wins based on initial user feedback and data analysis.

Simplified complex crypto concepts through strategic content writing for easy understanding. Conducted in-depth user research interviews with 20 participants whose insights helped improve usability by 20%. Led usability tests with 10 participants, reducing onboarding confusion by 50%.

Managed projects from 0 to 1, overcoming budget & on-site challenges to ensure delivery. Collaborated with engineers, contractors, stakeholder teams to deliver 30 successful projects. Applied system-level thinking, crucial for managing intricate and interconnected experiences. Led workshops to facilitate cross-department collaboration, aligning stakeholders on design concepts & project execution. Empowered 5 junior designers, fostering their growth beyond traditional methods through mentorship programs.