veeolaifa

Senior Marketing Manager

Versatile marketing professional with extensive expertise, delivering top-notch marketing campaigns (online and offline) in African and European markets. Proficient in various aspects of marketing, including traditional strategies, brand development, and integrated campaigns, consistently driving engagement, brand visibility, and market penetration. Adept at leveraging a multi-faceted marketing approach, ensuring a holistic impact on target audiences and achieving strategic objectives.



Experience: 10 years

Yearly salary: $50,000

Hourly rate: $0

Nationality: 🇳🇬 Nigeria

Residency: 🇳🇬 Nigeria


Experience

Senior Marketing Manager
Binance Africa
2024 - 2025
Spearheaded five (5) integrated marketing campaigns that increased user engagement and strengthened brand presence in new markets across Africa. Developed strategic marketing initiatives across digital, social media, and offline channels, driving user signups and market penetration.
Marketing Specialist
Bolt Nigeria
2018 - 2019
Conducted monthly market research, optimizing digital marketing effectiveness by 20% through data-driven insights. Orchestrated diverse marketing campaigns, including #ILoveYouBut and #TheGameThatDrivesUs, achieving a cumulative reach of 5 million across various marketing channels.
Creative Strategist and Social Media Executive
Interactive CT Nigeria
2016 - 2018
Produced and shared content daily across various platforms—Facebook, Twitter, YouTube, Instagram, Pinterest, and LinkedIn—for three to four client pages per time. Formulated and implemented impactful social media campaigns, each reaching over 2 million engagements.

Skills

marketing
english