vickyesi
Gtm Strategist
I’m a go-to-market strategist and content/technical architect with over 4 years of experience in the Web3 and tech industries. I’ve helped startups and established projects craft impactful narratives, execute growth strategies, and translate complex technical concepts into content that drives user adoption and investor confidence. My background spans content strategy, technical writing, marketing, and community growth, giving me a unique ability to connect product, users, and market positioning.
I’m currently seeking opportunities in go-to-market strategy, product marketing, content strategy, or technical communications—roles where I can bridge storytelling, strategy, and execution to help creative teams scale their products and brand presence.
Experience: 4 years
Yearly salary: $50,000
Hourly rate: $50
Nationality: 🇳🇬 Nigeria
Residency: 🇳🇬 Nigeria
Experience
GTM Strategist
AkkaFinance 2024 - 2025
Crafted AI- and DeFi-focused educational content that simplified complex aggregator mechanics for general users. Supported Akka’s go-to-market plan by crafting launch-focused content and campaign messaging that boosted awareness and project credibility within the DeFi ecosystem. Collaborated with the growth team to produce feature announcement threads that boosted user interest and traffic from DeFi communities
GTM Strategist
AkkaFinance 2024 - 2025
Crafted AI- and DeFi-focused educational content that simplified complex aggregator mechanics for general users. Supported Akka’s go-to-market plan by crafting launch-focused content and campaign messaging that boosted awareness and project credibility within the DeFi ecosystem. Collaborated with the growth team to produce feature announcement threads that boosted user interest and traffic from DeFi communities
GTM Strategist
Tradeleaf 2023 - 2024
Developed Tradeleaf’s market positioning and narrative as the first blockchain-based trade finance platform. Coordinated the launch communication strategy, aligning brand messaging with investor and SME audiences. Created content that improved organic visibility by 45% and helped onboard early adopters through education-driven storytelling. Collaborated with marketing and product teams to design campaign frameworks focused on global liquidity and tokenized trade assets.
Skills
ambassador
community-manager
graphic-designer
moderator
social-media
technical-writer
gtm
english