vicrayle

I’m a Web3 PR and marketing specialist with 6+ years of experience driving media visibility,
community engagement, and user-centric campaigns for DeFi, staking dApps, and gaming
protocols. I excel at securing high-impact media placements (Cointelegraph, The Block, Coindesk,
Decrypt, Forbes and etc.), growing communities (250K+ members across Telegram, Discord, Twitter), analyzing user journeys, identifying UX issues, and systematizing processes.

My superpower? Delivering budget-efficient PR and UX feedback that boosts brand “googleability” and user retention.

● Key achievements:
✓ Secured 200+ media mentions for Azuro, including Cointelegraph, Decrypt and Venture Beat.
✓ Grew a global community for Sensorium from 50K to 250K members, achieving 20X
marketing ROI ($20M sales).
✓ Led PR for Cambrian’s (Solana restaking hackathon), enhancing developers engagement.
 ✓ Ran a global KOLs campaign involving 200+ influencers,
significantly boosting branв visibility and token trading engagement by 3X.
✓ Executed a marketing campaign (1.5+ bln audience coverage) for NFT collection (10,000 units) with a fast sold out.
✓ Analyzed user journeys for a Web3 platform, identifying 5+ UX pain
points adopted by developers, improving retention.
✓ Systematized knowledge base for a DeFi project, cutting internal query time by 15% via streamlined documentation.
✓ Advised on user-friendly stablecoin campaigns, aligning with DeFi
trends.

I’m passionate about building thought leadership and sustainable loyal users communities for Web3, gaming and AI projects. Seeking remote, in-house roles in stable startups. 

● PR Portfolio: https://docs.google.com/document/d/1NQkB-Rf1xZhKCQqL-THtpGt0Py3EIZOOMrarqAOb_L8/edit?tab=t.0#heading=h.xk2ml8wriqjg
● Connect with me: Telegram @vicrayle
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● Consulted 15+ blockchain startups on PR boost:
Wyre (Fintech, Stablecoins), Fortytwo (AI), Choise (Fintech), Vulcan Forged (Gaming), Summer. fi (DeFi), OnJuno (Fintech), NYM (Privacy), Hashflow (DeFi), Potion (NFT), GG Metagame (Gaming), Quant (Trading), Infinity Swap (DeFi), Roketo (Fintech), Wakatta (Layer-2) and others.