victoriabright
Product Design Lead
Hi! My name is Vika, and I create digital products that don't just work — they inspire. For me,
design is magic at the intersection of aesthetics, technology, and human emotions.
My superpower is to turn the complex into the simple, and the ordinary into the memorable. I
believe that a truly cool product should bring profit to the business and joy to the users. This is
how success stories are born.
💡 What I can do best:
Research with a human face
— I unravel users like a detective: CJM, JTBD, usability testing
— I speak the language of data (A/B tests, metrics, card sorting, usability testing)
— I improve product metrics
— I test hypotheses for improving ux/ui
— I organize qualitative/quantitative research
— I unravel users like a detective: CJM, JTBD, usability testing
— I speak the language of data (A/B tests, metrics, card sorting, usability testing)
— I improve product metrics
— I test hypotheses for improving ux/ui
— I organize qualitative/quantitative research
Design that works
— I create chameleon interfaces (adaptive + design systems)
— I prototype so that even a grandmother can figure it out
— I find a common language with developers on their territory
— I create chameleon interfaces (adaptive + design systems)
— I prototype so that even a grandmother can figure it out
— I find a common language with developers on their territory
A team without pain
— I build clear roadmaps instead of chaos
— I distribute roles so that everyone is comfortable
— I turn limitations into opportunities
— Product design implementation strategy
— Employee competency maps
— Budget and resources
— Legal and technical restrictions
— Evaluation and metrics (KPI, ROI)
— Risk assessment and contingency plans
— I build clear roadmaps instead of chaos
— I distribute roles so that everyone is comfortable
— I turn limitations into opportunities
— Product design implementation strategy
— Employee competency maps
— Budget and resources
— Legal and technical restrictions
— Evaluation and metrics (KPI, ROI)
— Risk assessment and contingency plans
🛠 My magic tools:
Figma (fan), Adobe CC, Principle + hotkeys and intuition
— Master of Design (RSSU 2019)
— Course "Product Design Lead" (BHSAD, 2024)
— Course "Product Design Lead" (BHSAD, 2024)
💡 How to contact me:
Resume
https://radial-candle-e5c.notion.site/CHUPAKHINA-VICTORIA-9ca34a38c8594f789a38707355b6c5a
(all about my experience and skills)
https://radial-candle-e5c.notion.site/CHUPAKHINA-VICTORIA-9ca34a38c8594f789a38707355b6c5a
(all about my experience and skills)
Behance Portfolio
https://www.behance.net/victoriabraf2f
(visual collection projects)
https://www.behance.net/victoriabraf2f
(visual collection projects)
Telegram
https://t.me/victoriachupakhina1
(I answer quickly and with emoji 💡)
https://t.me/victoriachupakhina1
(I answer quickly and with emoji 💡)
P.S. If you need not just an executor, but a co-author for your product - let's get acquainted! ☕️
Experience: 8 years
Yearly salary: $110,000
Hourly rate: $35
Nationality: 🌏 Remote
Residency: 🇮🇹 Italy
Experience
Product Design Lead
Moex 2024 - 2025
Organization of product design processes in the team. Designing UF and design for the MVP product of the Clearing platform. Implementation of the user path for the MVP product of the EPR platform, as well as implementation of the product design system. Development of product design and user path for the DFA platform, as well as pre-project analytics of the product and conducting qualitative and quantitative research on users. Participation in the development of the marketing strategy and the product website. Identification of hypotheses for the formation of a strategy to increase conversion and reduce the time to market. Development of a competency map for employees of the design team. Development of a responsibility matrix. Creation of a design system and writing guidelines for developers.
Product Design Lead
Sberbank 2023 - 2024
Head Product Designer -Accounting functionality in the engineering sector -Creation of functionality for an internal payment transfer system -Indian Bank Solution Design -Indian Bank User Journey -Comprehensive functional solutions for integrating payment transactions for external stakeholders.
Lead Product Designer
Feynman Labs / Dubai Design District 2022 - 2022
-Development of a logo for a crypto exchange -Development of UI kit (Creation of corporate identity, logos, icons) -Development of a trading platform -Development of your own application design -System design for mobile applications and crypto exchanges -Development of the user process -Creation of marketing websites -ASO -Development of design layouts and creation of technical specifications for drawing. Lead Product Designer Development of ANYWEAR mobile application for fashion influencers -Communication with the project customer -Brand strategy -Marketing strategy -User path -Prototyping - Stylistics -Logo -Branding -Design system -Mobile app layout design -Design website layouts -Adaptive design layouts for the site Development of a mobile application and website for Biden's advertising campaign Curio medical examination in clinic or at home -Communication with the project customer -User path -Prototyping - Stylistics -Logo -Branding -Design system -Mobile app layout design -Design website layouts -Adaptive design layouts for the site Great Russian Encyclopedia
Lead Product Designer
Great Russian Encyclopedia 2021 - 2022
Development of a high-load portal, data mart Development of an internal audit system, recording user actions - Target audience analysis - Marketing presentation materials - Creation of a visual concept - Branding - Brand archetype Чупахина Виктория • Resume updated 4 August 2025 at 11:45 - User path - Portal design - C.J.M. -Portal style -Design system -Creation of adaptive layouts and component systems -Analytics and product testing - Design team recruitment - Interaction with a team of analysts - Interaction with the development team
Design Lead
Sberbank Technologies 2020 - 2021
Implementation of the Sberclass website -Logo -Branding -Site style -User path -Design system -Design website layouts -Adaptive design layouts for the site Implementation of the School digital platform for configuration teachers and students -Design system - Stylistics -Design layouts -Interaction with the product team -Creation of technical specifications for the design team -Supervising the work of programmers Project Platform V accelerator business IT -Pre-design work -Interface design -C.J.M. -Prototyping -Creation of design layouts -Design system
Senior ux/ui designer
Ministry of Education / Foundation for New Forms of Education Development 2019 - 2020
Implementation of the website “Raising Children” -Development of design concept -Design system -Site style -Logo -Branding -Interaction with the product team Чупахина Виктория • Resume updated 4 August 2025 at 11:45 Creation of branding for the Center for Digital Transformation of Education -Logo -Branding - Stylistics -Brand archetype Creation of a logo for the
Web designer, Brand Designer
Diversus Group 2018 - 2018
Website for the beauty and health clinic "Alliance" -Logo creation -Branding -Packaging of cosmetics -Website design -Coordination with customers -Creation of a design system for the website -Site style -Site implementation -Adaptive design layouts Creation of a website for the construction company "MIKWA" -Logo creation -Branding -Website design -Coordination with customers -Creation of a design system for the website -Site style -Site implementation -Adaptive design layouts
Skills
brand-designer
crypto
illustrator
ui-ux-designer
ux-researcher
web-designer
design
english
russian