vinags

Content Marketing Financial & Investment

Strategic Content Marketing Specialist passionate about translating complex financial concepts into engaging narratives. Experience spans traditional investment products (Indonesian stock market, government bonds, mutual funds, US stocks) and the innovative world of cryptocurrency and web3. Proven ability to develop and execute multi-platform content strategies, including influencer marketing, to build brand awareness, drive engagement, and generate qualified leads.


Experience: 7 years

Yearly salary: $20,000

Hourly rate: $10

Nationality: 🇮🇩 Indonesia

Residency: 🇮🇩 Indonesia


Experience

SENIOR CONTENT MARKETING
AJAIB GROUP
2021 - 2022
Created over 100 high-impact content pieces, increasing reach and impressions by 40% and boosting engagement by 20%. Implemented a data-driven content calendar, improving delivery efficiency and engagement rates by 20%. Executed social media strategies, driving a 150% increase in reach and a 50% rise in engagement across key platforms. Optimized content for follower growth, achieving a 30% increase and expanding brand visibility. Launched interactive campaigns that raised user participation by 25% and generated significant traction among target audiences. Executed Brand Ambassador campaign initiatives that generated 1 million impressions and improved brand engagement by 20%.
SEO SPECIALIST
AJAIB GROUP
2020 - 2021
Optimized website content and structure, leading to a 50% increase in organic traffic and improved search rankings for key investment-related terms and brought the web into the #1 traffic among its industry. Conducted comprehensive keyword research, resulting in a 35% boost in search visibility and a significant increase in high-intent traffic. Led on-page and off-page SEO initiatives, enhancing domain authority and reducing bounce rates by 20%. Implemented technical SEO improvements, increasing site speed and mobile-friendliness, contributing to a 25% rise in user engagement and a 15% improvement in session duration. Analyzed performance data to refine SEO strategies, improving lead conversion rates by 10% through targeted content and optimized user experiences.
DIGITAL MARKETER
NARFEX CRYPTO EXCHANGE
2019 - 2020
Grew and engaged crypto communities across multiple platforms (Twitter, Telegram, Discord) by 20%, fostering a thriving online ecosystem for Narfex users. Developed and executed social media campaigns focused on key Web3 themes such as DeFi, NFTs, and the Metaverse, resulting in a 15% increase in user acquisition and heightened brand awareness. Collaborated with influencers and key opinion leaders (KOLs) in the crypto space to drive organic traffic and app downloads by 25%, expanding Narfex's reach within the Web3 community. Created compelling content (blog posts, articles, social media updates, infographics) that educated users about cryptocurrency trading, blockchain technology, and Narfex's platform features. Tracked key performance indicators (KPIs) using analytics tools to measure campaign effectiveness, optimize content strategy, and ensure marketing objectives were met. Conducted in-depth competitor research and analysis to identify emerging trends in the crypto market, informing future marketing strategies and positioning Narfex as a leader in the Web3 space.
DIGITAL MARKETER
EMBREO PTE LTD
2018 - 2019
Assisted in planning and optimizing digital ad campaigns, contributing to a 20% increase in conversions. Supported the analysis of campaign performance, using data insights to improve ROI and increase click-through rates. Helped manage end-to-end campaign execution, ensuring timely delivery. Assisted in evaluating ad platforms and implementing technical improvements to enhance campaign efficiency and lead quality. Collaborated with third-party partners to expand digital reach and increase audience engagement. Conducted competitor research and provided insights that improved promotional effectiveness.

Skills

content-marketing
python
seo
social-media
sql
video-creator
web3
english