Multidisciplinary creative leader and brand strategist with 14+ years of experience at the intersection of culture, commerce, and innovation. Founder & CEO of CURATOR Group, with a proven record of launching campaigns, immersive experiences, and Web3 activations across Asia. Early adopter of NFTs and crypto, utilizing Ledger for secure wallet management, and pioneering transactions on OpenSea, Rarible, and NiftyGateway. Facilitated ETH and USDT payments, showcasing NFTs alongside blue-chip artists’ works at Digital Art Fair (2022), and Art Central Hong Kong (2021-2023). Researched Real-World Asset (RWA) tokenization concepts for art and cultural IPs through panel discussions, to inform new ownership models. Known for building culturally resonant narratives, cross-functional teams, and strategic partnerships with global brands like Hermès, Louis Vuitton, and Art Basel. Passionate about bridging traditional storytelling with the future of Web3 experiences.
Experience: 11 years
Yearly salary: $130,000
Hourly rate: $0
Nationality: 🇭🇰 Hong Kong
Residency: 🇭🇰 Hong Kong
Experience
Founder & CEO
CURATOR Group 2017 - 2025
Founded and led a multidisciplinary cultural platform spanning art advisory, digital storytelling, experiential retail, and lifestyle branding. Directed creative strategy for CURATOR Style, launching campaigns and curated exhibitions that generated over HKD 100M in sales. Led Web3 activations, including: Exhibiting NFTs and blue-chip artists’ works at Digital Art Fair Hong Kong 2022 and Art Central 2023 using OpenSea, Rarible, and NiftyGateway. Pioneered secure wallet management with Ledger and facilitated ETH purchases via Crypto.com, alongside USDT payments from global collectors. Researched RWA tokenization concepts for artworks and cultural IPs through panel discussions, focusing on provenance and accessibility. Maintained a strong presence at Art Central Hong Kong (2021–2023), where CURATOR Style was recognized among the most visited and well-received booths for curatorial innovation and audience engagement. Collaborated with global brands and institutions including Hermès, Louis Vuitton, Art Basel, M+ Museum, Hong Kong Palace Museum, HKAGA, K11 Art Foundation, and auction houses such as Christie’s, Sotheby’s, and Phillips. Licensed and launched cultural IP projects with Yayoi Kusama, Takashi Murakami, Sanxingdui Museum, and Le Petit Prince, bringing iconic narratives to new consumer formats. Developed CURATOR Masterclass, a cultural education platform for collectors and professionals. Operated five art-themed cafés and restaurants in Hong Kong cultural landmarks (M+, HKPM, K11 Musea, Wheelock Gallery), drawing over 20,000 monthly visitors. Built and led cross-functional creative, content, and strategy teams, delivering brand experiences at scale.
Specialist
Bonhams 2011 - 2016
Led appraisal, authentication, and sourcing of Chinese paintings for major auctions. Drove business development across Asia, securing high-net-worth collectors and consignments. Curated and managed high-profile exhibitions and auctions, resulting in cumulative sales exceeding HKD 600 million. Built strong rapport with collectors, dealers, institutions, foundations, and private museums.
Assistant to Investment Director
Hang Tung Resources Holding Limited 2009 - 2011
Supported alternative asset investments, with a focus on fine wine portfolios. Executive assistant to the Founding Chairman of Y.Elites Association Hong Kong (香港菁英會). Acted as liaison for the Boao Youth Forum (Hong Kong) 2010, coordinating with institutional stakeholders.
Skills
brand
creative-director
strategy
business-development