viniciushamada

Creative and visual direction for a US marketing and AI consultancy in high-ticket financial products, serving up to 8 simultaneous B2B clients across 4 countries. Grew Reels reach 30x and Instagram engagement +300% from a low-distribution baseline. Led the rebranding of an accounting app that increased downloads 35%. Produced premium creative that attracted large corporate clients, enabling high-ticket commercial conversations. Built and optimized landing pages and conversion assets in WordPress, applying UX and CRO.

Increased landing page conversion up to 40% through CRO and UX restructuring of capture flows. Led full launch strategy: product positioning, naming, paid media and broker activation.

Led the marketing operation of a B2B billing-automation fintech while its recurring customer base grew from 50+ to 370+, 7.4x in recurring revenue. Reduced cost per lead 80% on Meta and Google Ads by restructuring targeting, creative and copy. Increased visitor-to-active-user conversion 40% through CRO, A/B testing and signup flow redesign. Grew organic reach 82x and engagement 8.3x from a near-inactive content operation. Increased contact-link clicks 10x by adding a conversion step that did not exist in the journey. Structured acquisition, activation and retention funnels integrating paid media, CRM and automation.

Built the social media and growth operation from zero with full autonomy over strategy and execution. Grew audience 0 to 6,000 followers and a community 0 to 2,000 members in 10 months. Multiplied publication reach 20x and engagement 9x versus the previous operation. Produced 150+ content pieces, increasing qualified traffic 23% with no additional paid spend. Raised conversion 13% through stage-based content personalization.

Managed 10+ brands simultaneously with individualized strategy: +19% engagement, +14% organic reach. Built multi-account workflows, reducing operational time 11%.

Led a team of 5 across campaign execution and process optimization. Reduced CPA 21% across Google, Facebook and LinkedIn Ads. Increased organic traffic 174% in five months through SEO; +16% conversion on WordPress landing pages.

Owned digital marketing for a 60+ unit franchise network with centralized, scalable strategy. Managed Meta, Google, iFood and Native Ads with 7x average ROI and 25% CPA reduction. Built playbooks and standardized materials ensuring brand consistency across all units.

Managed R$300,000+ in paid advertising supporting franchise expansion. Owned content and design for the network, increasing lead retention 12%.

Produced high-performance YouTube video and short-form adaptations; +15% CTR via thumbnail optimization.

Built and optimized launch funnels for infoproduct creators, driving +41% average conversion.

3 years and 4 months of service, with direct responsibility over processes, documentation and operational compliance.