vladtodirut

Helped secure 150M in TVL. Mezo is a Bitcoin L2 focused on helping holders unlock more utility from their BTC. Designed and iterated on the Points Portal, a pre-launch experience that introduced Mezo’s value and built early user engagement. Designed and iterated on Testnet and Mainnet. Assisted with user research and assumption mapping to inform UX decisions and reduce friction for less DeFi-native users. Collaborated closely with product and engineering to plan, scope, and prioritize features around trust, clarity, and usability.

Led product design for Taho, a browser-extension wallet, from the initial concept to the fully operational product with 150,000 active users. Evolved the brand, brand guidelines and assets, design system and component library, supporting Engineering, GoToMarket and Product Management initiatives. Conducted ongoing user research to better understand user behaviors and expectations and to inform design & product decisions. Designed Taho's website, driving product signups, community engagement and supporting ongoing partnerships and campaigns. Collaborated closely with Engineering, managing sprint planning and contributing to regular QA sessions.

Joined as the company's 2nd product designer, helping to launch and grow over 30 blockchain projects, including: Metamask - UI/UX Designer, developing the first version of the Metamask browser extension and website; Gnosis - UI/UX and Brand Designer, creating the Gnosis brand and their ICO app & website, which raised 250,000 ETH in 5 minutes; SingularDTV - UI/UX and Brand Designer, creating Singular's brand identity and designing their ICO app & website, which raised 580,000 ETH; UjoMusic - Co-founder and Product Designer, building the product's brand, fully functional app and design system.

Designed websites, web apps, mobile apps and print/digital marketing materials for a range of global brands, including IKEA, Heineken, McDonald's, Desperados.