waisalen
Marketing & Ai Automation Spcialist
I'm a digital marketing specialist and email copywriter who also builds the automation systems behind the scenes so your campaigns don't just convert, they run with minimum maintenance.
What that looks like in practice:
A YouTube coach needed a product launch. I wrote the 3-email urgency sequence, set it up in ConvertKit, and structured the discount ladder. The launch email hit a 58% open rate. 9 sales in 72 hours, zero paid ads, organic list under 500.
A social media client had flat engagement and almost no link traffic. I took over their content strategy. Interactions up 492%. Link clicks up 1,972%. Not boosted posts, just the right content, consistently.
A business needed its intake process automated. I built the Make workflow: form submission triggers the automation, data goes into a Google Sheet, AI generates the output, confirmation email goes out. Zero manual steps.
Here's what I can do for you:
Email Marketing & Copywriting
Welcome sequences, nurture sequences, re-engagement campaigns
Product launch emails (pre-launch, launch day, urgency close)
Sales funnel copy, opt-in pages, VSLs, offer pages
Platforms: ConvertKit, Kajabi, Systemeio, AWeber, ActiveCampaign
AI Automation & Workflow Builds
Make scenario builds — multi-step, multi-app workflows
AI-integrated automations (OpenAI, Claude API, Google Gemini)
Lead capture → CRM → email sequence automation
Content distribution workflows (write once, publish everywhere)
Chatbot builds for lead generation and customer service
Social Media Management
Content strategy and calendar management
Copy and creative direction for organic posts
Facebook, Instagram — B2C and service businesses
Performance tracking and monthly reporting
Funnels & Digital Strategy
Full funnel builds: lead magnet → opt-in → sequence → offer
Audience segmentation and messaging strategy
Campaign planning for launches, re-engagements, and evergreen offers
Who I work with:
Coaches, course creators, and online service businesses who want email systems that actually sell. Local and regional businesses that need their marketing to work harder without adding headcount. E-commerce and service brands ready to automate the repetitive work so their team can focus on growth.
Why clients come back:
I don't just deliver a document or a workflow and disappear. I write copy that sounds like your brand (not a template), build automations that your team can actually maintain, and communicate clearly throughout the project. No jargon, no guessing about where things stand.
If you want someone who can write the email, build the funnel, and automate the follow-up, in one engagement then let's talk.
What that looks like in practice:
A YouTube coach needed a product launch. I wrote the 3-email urgency sequence, set it up in ConvertKit, and structured the discount ladder. The launch email hit a 58% open rate. 9 sales in 72 hours, zero paid ads, organic list under 500.
A social media client had flat engagement and almost no link traffic. I took over their content strategy. Interactions up 492%. Link clicks up 1,972%. Not boosted posts, just the right content, consistently.
A business needed its intake process automated. I built the Make workflow: form submission triggers the automation, data goes into a Google Sheet, AI generates the output, confirmation email goes out. Zero manual steps.
Here's what I can do for you:
Email Marketing & Copywriting
Welcome sequences, nurture sequences, re-engagement campaigns
Product launch emails (pre-launch, launch day, urgency close)
Sales funnel copy, opt-in pages, VSLs, offer pages
Platforms: ConvertKit, Kajabi, Systemeio, AWeber, ActiveCampaign
AI Automation & Workflow Builds
Make scenario builds — multi-step, multi-app workflows
AI-integrated automations (OpenAI, Claude API, Google Gemini)
Lead capture → CRM → email sequence automation
Content distribution workflows (write once, publish everywhere)
Chatbot builds for lead generation and customer service
Social Media Management
Content strategy and calendar management
Copy and creative direction for organic posts
Facebook, Instagram — B2C and service businesses
Performance tracking and monthly reporting
Funnels & Digital Strategy
Full funnel builds: lead magnet → opt-in → sequence → offer
Audience segmentation and messaging strategy
Campaign planning for launches, re-engagements, and evergreen offers
Who I work with:
Coaches, course creators, and online service businesses who want email systems that actually sell. Local and regional businesses that need their marketing to work harder without adding headcount. E-commerce and service brands ready to automate the repetitive work so their team can focus on growth.
Why clients come back:
I don't just deliver a document or a workflow and disappear. I write copy that sounds like your brand (not a template), build automations that your team can actually maintain, and communicate clearly throughout the project. No jargon, no guessing about where things stand.
If you want someone who can write the email, build the funnel, and automate the follow-up, in one engagement then let's talk.
Experience: 5 years
Yearly salary: $20,000
Hourly rate: $25
Nationality: 🇦🇺 Australia
Residency: 🇦🇺 Australia
Experience
Digital Marketer
Self Emplyed 2019 - 2026
Started affiliate website in the martial arts niche in February of 2019 and published over 200 blog articles while learning and implementing SEO mainly for Google. Started 2 other sites in the Health and Fitness and Cryptocurrency niche with over 100 articles combined. The blog sites I started lead me to commit to learning digital marketing through establishing email lists and focussing on improving website conversions. In late 2022 I stepped back from digital marketing from my own sites and began freelancing full time on Upwork and gaining clients through networking and cold outreach.
Regional DRM Officer
Secretariat of the Pacific Community (SPC) Applied Geoscience and Technology Division (SOPAC) 2010 - 2018
developing and implementing Disaster Risk Management National Action Plans for Pacific Island countries. This involves establishing a baseline analysis for DRM Mainstreaming, Central Government and in-country National stakeholder consultations/workshops to identify key DRM issues and solutions. Developing implementation programmes and allocating budgets for the 15 Pacific states. Managing the two major funding streams for implementing DRM Mainstreaming in the Pacific through SPC; namely the Jan 2009-May 2010 May 2010 – Dec 2018 - - - - AusAID National Action Plan Facility and the ACP-EU Natural Disaster Facility. Duties include compiling narrative and financial project reporting to the respective donors on an annual basis. Reporting also includes attending Technical Steering Committee Meetings for the Project and reporting to donors on project progress, difficulties and remedial options Representing SPC-SOPAC at Regional conferences on Disaster Risk and Climate Change Training and capacity building for Pacific Government officials on DRM Mainstreaming Implementing and budgeting national programming for PICT’s under the EU EDF 10 Managing national allocations for participating countries under the EU EDF 10 DRM Fund
Young Professional
United Nations Development Programme 2009 - 2010
- providing oversight for UNDP of the Regional Integrated Water Resource Management Project funded by GEF and executed by SOPAC. Major duties included project budget revisions, M & E for the project to ensure GEF funds are being used as per the IWRM Project Document; provide technical backstopping which includes providing guidance on UNDP GEF guidelines and reporting. Collecting and compiling quarterly financial and progress reports to report to GEF. - providing oversight for UNDP of the GEF Small Grants Programme; tasked to perform budget revisions; ensure Grant agreements with communities and UNDP are processed in a timely manner so that funds are disbursed efficiently to communities; participate on the Fiji National Steering Committee that vets and approves Grants to communities in Fiji; compile financial and progress reports for the Pacific SGP executed by UNDP that covers 10 countries of Fiji, FSM, RMI, Tonga, Samoa, Kiribati, Palau, Vanuatu, Nauru, Solomon Islands. Duties included monitoring missions to countries and working closely with SGP Coordinators in each of the 10 countries
Skills
ai
chatbot
content-marketing
copywriting
digital-marketing
email-marketing
marketing-strategist
marketing
english