watermelora

• In addition to owning marketing for a Web3 product suite (400K+ users), strategized and directed the launch of a B2B quest platform, attracting 1.1K users and 7k engagements in <5 months. • Built up a sales pipeline from scratch (cold outreach strategy) and achieved a 10% response rate, leading to high-potential sales calls. • Overhauled Google Ads campaigns: reduced costs by 75%, boosted CTR from 1% to 9%, and achieved a 5% conversion rate with 2–5 user acquisitions daily, reaching a record 450% ROI. • Enabled a press campaign that secured coverage in TechCrunch, The Verge, The Street, VentureBeat, and other top media. • Grew and engaged an 80K+ NFT/crypto community across X, Discord, and Telegram channels.

• Boosted quarterly inbound customer acquisition from 0% to 20% through strategic product marketing initiatives. • Achieved +1950% growth in non-branded traffic and +500% in blog traffic by leading content operations. • Enhanced customer satisfaction and retention rates by 30%+ by refining product communications and implementing community management practices.

• Generated 25% of quarterly revenue through strategic ownership of organic marketing channels. • Led content strategies that drove annual organic growth: +89% users, +126% sessions, +72% leads, and +107% opportunities. 5x organic traffic & backlinks increase. • Through coordinating SEO efforts, secured top 1-3 Google SERP rankings for ~400 high-quality topical queries, including the primary keyword, in just 3 months.