web3brighton

Anchored Phemex's Platinum Sponsorship at TOKEN2049 Dubai 2025, rolling out the new 'Built for You, Built for Tomorrow' brand positioning across keynote placements. Ran Phemex's sponsorship of AFTER 2049, co-authored the Phemex whitepaper for TGE, and drove community growth for Pulse from 0 to 180K members across Telegram, Discord, and X. Originated the concept for the Pulse Telegram Miniapp and conceived a custom airdrop Telegram Miniapp. Ran the paid acquisition strategy that scaled Pulse to 600K peak MAU, delivered impressions and user acquisitions. Built Phemex's tier-1 media partnership program and directed GTM for the Phemex token launch.

Drove Lithium's Beta launch to 30K user acquisitions within the first month through coordinated community, content, and growth campaigns. Negotiated project partnerships across the broader Web3 ecosystem and owned product positioning end-to-end. Managed KOL agencies across X, YouTube, and Telegram. Directed the PR agency from media list prioritization through story angle development. Recruited and trained a multinational team of Community Managers.

Led celebrity brand partnership with Sharnie Fenn, structured a three-way strategic partnership, and drove cross-platform partnerships. Negotiated a metaverse brand integration, set up a Polygon ecosystem partnership, and ran data-driven campaigns. Ran PR and KOL agencies across APAC and Western markets. Contributed to raising $14M across token launch, NFT, and land sales.

Aligned and managed SIBEX's sponsorship presence at Hong Kong FinTech Week 2020. Turned brand exposure into downstream BD momentum and set up SIBEX's Hong Kong market entry. Ran targeted marketing campaigns and built a real-time MQL tracking framework.