WEB3lsner

Elliott S. Elsner 

113 W. 70 St., #1-B, New York, NY 10023

+1.917.301.5395 // [email protected]

Objective: Dynamic sales, meeting, event and experiential marketing leader with B2B, B2C, VC/PE & web3 expertise. Self-motivated, strategic brand activator with passion for results-driven creativity. Empowering coach-leader who delivers key client wins, builds cross-functional teams & fosters collaborative, long-term partnerships.

 

Relevant Experience

INVERSE (formerly Gamerjibe)                      New York, NY / REMOTE                    DEC 2021 – Present

Vice President, Head of Sales (Global)

·       Create new sales processes & playbook to double Y-o-Y revenues from net new clients in first 6 months

·       Partner with CEO & COO to craft & implement new GTM strategy with expanded pricing model & service offerings 

·       Lead company rebrand, including development and oversight of cohesive integrated marketing plan to increase awareness, acquisition and growth across brand and content channels

·       Develop volume demand generation, track lead funnel performance, and provide ongoing strategy, analysis & thought leadership to CEO and executive team

·       Net New Clients & Revenue in 2022 include MCM Worldwide, Microsoft, Unitel, Dogira among others

·       Win new projects & spend from legacy clients: ETHDenver, Splinterlands, MageSpire & MediaTech Ventures

·       3x RFP inclusions from rolodex Web2 clients: MCM Worldwide, Klarna, Balenciaga & ELC, Arrow Electronics 

·       Operate global hybrid & virtual meetups, AMA’s, activations, conferences & events ranging from 20 – 25K+ users

·       Lead cross-functional Brand, Community, Marketing, Product, Platform & Managed Services teams, daily

 

Infinity Marketing Team (IMT)                         New York, NY / Los Angeles, CA    MAR 2020 – DEC 2021

Vice President, Sales & Client Services

·       Lead development, communication, and implementation of new business wins and key client growth strategies

·       Proactively and continuously propose new business and new ideas to clients to expand business offerings

·       Deliver multi-million-dollar new business wins from new clients in first 12 months amid global pandemic

·       Increase revenue & profitability across $30M+ key client portfolio incl HP, Intel, Uber, State Farm, NAACP & more

·       Develop short-term & long-term client engagement best practices, garner cross-functional implementation support

·       Manage, Plan and Operate global live, hybrid & virtual events ranging from 20 – 15K+ attendees

·       Create and deliver large scale proposals, addressing unique client demands, drive efficiencies & maximize ROI 

 

McVeigh Global Meetings & Events               New York, NY                                     MAR 2016 – FEB 2020

Director of Business Development: NOV 2017 – FEB 2020 (promotion*)

Business Development Manager: MAR 2016 – OCT 2017

·       Oversaw Business Development, Marketing Strategy and Global Events/Conference Project Management

·       Drove a $14M+ portfolio of key accounts: Estee Lauder Companies, MCM Worldwide, Waste Management, HCL Technologies, Salesforce, Delta Airlines and others

·       Created and delivered large scale proposals that address client demands and drive efficiencies  

·       Managed, Planned and Operated global events spanning 20 – 10K+ attendees

·       Championed teams of Project Managers to deliver first-to-market client solutions and white-glove service

 

24 Seven Talent                                             New York, NY                                     JAN 2015 – FEB 2016

Sr. Business Development Manager 

·       Managed a $8M+ key account portfolio: Advertising, Media/Entertainment, Publishing & Ad Technology 

·       Secured/grew new accounts: Turner, WPP/GroupM, HEARST, Vivaki & Starcom Mediavest, etc.

·       Collaborated on full lifecycle recruitment strategy, implementing best practices & cross-education

·       Team lead, producing internal and external events, change processes and communication strategies

 

 

 

 

Vitamin T (Aquent)                                          New York, NY                                     MAR 2014 – JAN 2015

Business Development Director  

·       Managed a $6M+ key account portfolio: Advertising, Media/Publishing, Technology & Financial Services

·       Secured new accounts: 360i, AKQA, BBDO, Edelman, JWT & Weight Watchers among others

·       Advised on and executed full lifecycle recruitment processes & strategy with cross-functional teams

·       Ensured agency and client contacts were continuously engaged 

 

Mondo (BlueWolf Group)                                New York, NY                                     JUN 2013 – MAR 2014

Account Director

·       Managed a $3.5M key account portfolio: Advertising, Beauty, Media/Entertainment, Real Estate & Retail 

·       Secured new multi-million dollar contracts: ABC/Disney, Estee Lauder, L’Oreal, Pearson & Rockefeller Group 

·       Executed full lifecycle recruitment process and implementation strategy with senior team members 

·       Managed team of Account Managers & Talent Coordinators with variety of responsibilities

 

GLAAD (Non-Profit)                                        New York, NY / Los Angeles, CA    2008 – 2012  

Senior Events Manager: 2011 – 2012 (promotion)

Events Manager: 2010 – 2011 (promotion)

Events Coordinator: 2008 – 2010 

·       Led 4-person team, end-2-end execution of lifecycle, strategic marketing campaigns and creative lead

·       Produced 60+ revenue-driven events (film festivals, award shows, networking) in 15+ major U.S. cities 

·       Crafted & Implemented strategic marketing, brand & integrated media campaigns yielding 10B+ UVs

·       Managed key Awards & overall event revenue goals, resulting in 22-30% Y-o-Y growth each year

·       Captured new corporate partners: Morgan Stanley, Interbank Round Table & Estee Lauder

·       Stewarded 50+ corporate partners: NBC Universal, American Airlines, Facebook, Pernod Ricard

 

Education

B.S. in Business Administration/Management, Marketing & Music focus, Minor: Pre-Law/Legal Studies

California Lutheran University                        Thousand Oaks, CA                          Graduated May 2008

 

KEY STRENGTHS

Strategic Sales & Growth || Integrated Marketing || Cross-Functional Leadership

Business Development || Account Management || Strategy Development & Execution

Program Implementation || Process Champion || Resourceful Leader || Budget Management

Team Building || Contract Negotiation || Sponsorship Fulfillment & Sales || Brand Activation

AWARDS & MEMBERSHIPS

MPI Greater New York Chapter || PCMA New York Chapter ||

West Hollywood Outstanding Community Volunteer of the Year 2009

 

VOLUNTEERISM

MPIGNY Membership Committee || MPIGNY Board Nominating Committee

NYPCMA Mentorship Program (Mentor) || GLAAD || God’s Love We Deliver 

Congregation Beit Simchat Torah || Ali Forney Center