web3marcomm

Developed the DATALATTE brand identity, including USP, tone of voice, and positioning. Led a team in rebranding and revamping the company’s website and brand identity. Elevated social media presence, achieving a 120% increase in followers with 10% sustained engagement. Designed digital marketing campaigns aligning with brand and promotional objectives.

Developed content strategies and managed web content for various clients using Shopify. Directed the brand & and content strategy for W&P’s participation in Abu Dhabi Sustainability Week. Led digital marketing and communication initiatives to meet brand image, tone of voice, and timelines for various clients. Authored product descriptions, presentations, investor pitch decks, websites, social media, marketing collateral, and brochures.

Oversaw editorial calendar and spearheaded social media strategies for multiple clients across GCC. Managed content for product descriptions, presentations, and pitch decks, emphasizing MVM & Co's unique selling points. Collaborated with the events team to organize various events in Abu Dhabi and Dubai for clients such as KOHLER, GuavaPass, China Mobile International, Orelia London, and The Dollhouse.

Developed written and visual content for university brochures, campus magazines, press releases, and proposals. Served as lead voice talent, copywriter, and scriptwriter for advertisements aired on Malaysia's top radio stations, including FLY FM and HITZ FM. Managed large-scale events, including fashion shows, independence days, government activations, and various ceremonies.

Created and managed content for all social media channels, three venue websites, menus, press releases, and proposals. Worked closely with writers, bloggers, and editors, ensuring our venues maintained a presence in all relevant online, print, and social media. Planned and executed large-scale events, including award ceremonies, concerts, weddings, and music festivals, with over 150K attendees.

Hosted a weekly 2-hour show with over 2 million listeners throughout Malaysia, Sabah, and Sarawak. Lead content producer, copywriter, and scriptwriter for V/O fillers and announcements. Lead Voice talent for client ads, including Maxis, Celcom, Umobile, Fifa, and Astro Sports.