web3yogi

The future is decentralised, and I want to be part of building it. With nearly 20 years in marketing, production coordination, studio management, and client account management, I’m ready to take everything I’ve learned in Web2 and apply it to Web3. Amanda Cassatt once said that stepping into this space means unlearning Web2 assumptions and embracing a whole new paradigm. That challenge is exactly what excites me. I love being in rooms where I’m not the smartest person, constantly learning and adapting.

In my career, I’ve managed massive campaigns across retail, FMCG, corporate, and SaaS. I’ve worked directly with clients to build strategies that drive results, led design teams, streamlined production processes, and translated complex ideas into engaging stories that make an impact. Now, I want to bring that skill set to Web3.

Web3 needs people who can break down complicated concepts into something people actually understand—and that’s what I do best. Whether it’s managing client relationships, creating clear and compelling narratives, or driving adoption through smart marketing strategies, I know how to connect brands with real audiences. This space is growing fast, and I’m all in.

Core Skills & Expertise:

• Strategic Leadership: Delivering visionary campaigns grounded in forward-thinking approaches.
• Integrated Marketing: Expertise across digital, traditional, and omnichannel marketing strategies.
• Process Optimisation: Implementing efficiencies that benefit businesses and enhance team productivity.
• Team Leadership: Managing and mentoring multidisciplinary teams of up to 20 designers.
• Data-Driven Decision Making: Leveraging analytics to optimise SEO, digital media, and brand performance.
• Innovation in Retail Marketing: Shaping impactful narratives for some of the most competitive markets.