whitemanex

Led a distributed team of five copywriters, designers, and external contributors delivering full-cycle content production for agency clients. Owned social media strategy and execution for 12 Web3 projects of varying scale and maturity. Acted as primary client-facing lead, translating business objectives into actionable content plans and roadmaps. Designed and implemented content workflows and internal processes to ensure consistent output and quality. Maintained long-term client relationships through expectation management and consistent delivery.

Led marketing strategy, operations, and execution across multiple early-stage startup initiatives. Acted as execution partner to the founder, translating strategy into plans, documentation, and deliverables. Managed an outsourced operations team and coordinated distributed contributors. Produced positioning documents, pitch deck drafts, project summaries, and whitepaper reviews. Built scalable, prompt-driven content systems for high-volume narrative distribution on X.

Led social media strategy and content execution for Web3 and NFT-focused projects. Curated content strategies generating $100K+ in NFT sales during a market downturn. Increased product traffic and engagement through content marketing initiatives. Collaborated with founders, developers, and designers to align content with product vision.