willlennon

WILL LENNON

PRODUCT DESIGNER, UX/UI AND ART DIRECTOR - BARCELONA

CAREER

Making games for a decade and working in design and communications for over two, in that time I've been

able to see what makes games, teams, products and operations work and also what makes them fail. The

difference between the two can often be subtle and difficult to see, and this is where experience built on

good instincts, a good dose of courage and also trial and error comes into play.

I started to become more interested and specialized in UX/UI when I became Creative Director and main

Art Director at Insane Games. Working with games is, above all, thinking about the user's experience,

because after all, the idea is for the player to stay entertained with their game for a long time. Listening to

user feedback to create better products is also something I learned from games and, although obvious, this

mentality is often lacking in companies and projects.

I worked for 5 years creating mobile games and applications at Insane Games/ Insane Media, one of the

most fun periods of my life. I was able to create games for Mobile, Facebook and also for desktop. Our

MultiTouch game "Earth Under Siege" was a hit with downloads in Asia and some Latin American coun-

tries. I was also able to work with Monica's Gang, something like "Disney Mickey Mouse and his friends", but

there in Brazil, making two mobile games, both hits in my country. I grew up reading and watching

Monica's Gang cartoons and it was a great honor for me and my team.

We also created games with football players, such as Neymar Jr and Luis Fabiano, big names in world

football. And I also put together the whole creative team, interviewing and hiring each member, reaching

11 people by my side, when I finally left the company.

Then I went to work with Porto Seguro, at Sciensa consultancy, where I had the biggest budget and tools

for user analysis, such as rooms with double mirrors to see users testing the mockups, several cameras and

the largest amount of UX Research of my life (interviews with users, vendors, stakeholders, etc).

In Spain I worked as Head of Art at Go-Pop up, an ephemeral rental company for projects and events. And

one of his side projects was ShopLive, an application for creating virtual stores and selling products, using

videos and images. A cross between Instagram, with "lives" and Wallapop, with live chats too. And what

started small became a very complex and fun project to create, where I had a lot of freedom to develop and

test, something that worked very well in the development of the project.

And finally I returned to the games industry, working at Kwalee as a UX/UI designer for one of the compa-

ny's new games, Cold Case. A very complex and fun project, but with several challenges.

Now I am ready for a new challenge. For the up and away.