willstanley
Strategy & Product Marketing Expert | B2 C Platform Specialist
Strategic Product Marketing Consultant with 9 years driving user growth and engagement for B2C digital platforms. Proven track record launching consumer platforms for major broadcasters (ITVX, Channel 4, BritBox) and scaling marketing infrastructure delivering 4x+ ROI. Expert in lifecycle marketing, user segmentation, and cross-functional collaboration with product, data, and technical teams. Crypto native investor since 2014 with deep DeFi expertise across CEXs, DEXs, and decentralised perpetual trading platforms.
Experience: 9 years
Yearly salary: $108,000
Hourly rate: $50
Nationality: 🇬🇧 United Kingdom
Residency: 🇬🇧 United Kingdom
Experience
Senior Programmatic Trader
Mediacom 2017 - 2020
Managed multi-million pound digital campaigns for global B2C brands. Managed £25M annual digital spend across real-time bidding digital channels. Achieved 6.2x ROAS on Black Friday campaigns through team leadership and market optimization. Improved conversion rates by 23% through advanced segmentation, creative optimization, and bidding algorithm optimization.
Campaign Manager
Audience Science 2016 - 2017
Managed programmatic campaigns for world's largest advertiser using proprietary technology. Built and operated proprietary DMP and DSP technology for major programmatic campaigns. Executed data-driven campaigns for Procter & Gamble (world's largest advertiser by spend at the time). Developed audience segmentation and targeting strategies using real-time bidding technology.
Skills
brand-marketing
content-marketing
digital-marketing
email-marketing
growth
growth-marketing
gtm
marketing-specialist
marketing-strategist
product-marketing
retention-marketing
marketing
english