winstonui

Conceived and designed CineMatch — a mobile-first movie matchmaking app combining Netflix-style content discovery with Tinder-style swipe mechanics across nine fully interactive prototype screens. Handled the full design lifecycle solo: user flows, information architecture, component design, and a complete clickable prototype built as a single HTML/CSS/JavaScript artefact. Applied user psychology principles (progressive disclosure, micro-interactions, visual hierarchy) to reduce cognitive load and improve time-to-decision for users choosing what to watch.

Conducted structured user research — competitor audits, persona development, and empathy mapping — to ground design decisions in validated user needs. Partnered with senior designers to translate research insights into wireframes and interface concepts, iterating rapidly based on internal critique and stakeholder input.

Led user research and interface design for a consumer-facing product, producing a cohesive visual language that balanced brand identity with intuitive navigation. Delivered a fully designed, handoff-ready product interface within scope, independently managing all research, ideation, and execution phases.